How to do Mobile SEO? - Tips and Best Practices

Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigations and user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when you start with a mobile SEO,

(1) To start with you need to think that you are going to target mobile users and not
desktop users. Plan for it.
(2) As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and Jumptap.
(3) Get a dotMobi domain and build your mobile web site, for the best and effective SEO.
This has more value than 'yourdomain.com/mobile' or 'm.yourdomain.com'
(4) Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to load faster that serves users and as well for the bots to find it easy.
(5) Use compliant markup language and mobile-friendly style sheets (CSS). This means WML
(or WAP 1.0) / xHTML. Make sure you go for W3C's MobileOK guidelines
http://www.w3.org/TR/mobileOK-basic10-tests/
(6) Make sure that your mobile site code is crawl-able by using proper headers and
robots.text file.
(7) Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the mobile site based on the most preferred predictive search key
phrases.
(8) Study you mobile audience and competitors rather than desktop audience and
competitors. Optimize your mobile site content with those mobile search key phrases and categories that your mobile audience will be using.
(12) Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
(13) Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
(14) Build sitemap xml for you mobile site and submit to Google Webmaster tool under
mobile sitemap section.
(15) Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site and to build inlinks.

Aim to work on these tips and practices to proceed with good mobile SEO. Configure Google Analytics for you mobile site and see the difference in your business from your mobile audience.

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* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

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Getting good SEO results are not as easy like before for SEO Beginners and Intermediates

In the recent times, knowledge of SEO industry has grown widely with the help of SEO seminar, conference, off line training, online training, e-books and many more. Due to this we see growing number of SEO's around the web and they take up projects and play with the industry based keywords through white hat, black hat or by both techniques. These as well increase total search results and this plays a good game with Google and other major search engine results.

First point is that many SEO's are coming out every year and they compete each other with their client competitor sites. This increases the level of total competition.

Second is that the frequent industry updates in organic promotion. SEO beginners and intermediates need to update their knowledge by reading top sites like Search Engine Watch, Search Engine Land, Google webmaster help and many. Subscribing to Google blog will as well support.

Earlier, old SEO's had very minimum options to learn and practice with the help of forums and very minimum number of experts articles and understanding the algorithms tactic was not so easy like now. And the only advantage was that there were minimum SEO's, so with basic knowledge many SEO's were able to survive in the industry.

But now the algorithm is more open and we can see many free advices from top SEO experts on most of the tactics that has been gained through years of experience like the free advice articles section you see here.

If you want to win the game in organic listing, it is not only defeating your client business competitor online, it also includes your SEO knowledge updates compared to the SEO's who promotes your client competitors sites that helps you to maintain the results.

So in order to get good SEO results and to be effective in the SEO competition, you need to be updated with the current SEO trends and examine what you learn through various forms. Drop your comments if you need more insight.

You may also read SEO related articles below,

• Best 5 Joomla SEO Tips with Joomla SEO extensions


• Best 12 Wordpress SEO Tips and Advice


• Top 10 Drupal SEO Tips and Advice


• Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes


• Secrets Behind Link Building


• Does Changing ip Effects Domain Search Engine Rankings?


• Domain Parking Practices In and Out


• Why Business Keywords Matter


• 30 SEO Tips in 30 Days

* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

Share with your friends:

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

       

Does Google treat all links equally?

This is a question many think about when they deal with SEO. Does Google treat all links equally? . I will say a big NO.

There are different types of links, search engine algorithm evaluates and ranks. Here they go,

Internal links and External links - Both links are treated differently. If the External links are bad neighborhood sites then there are chances for your site to be dropped in search engine listing. Internal links spreads link juice according to the number of times the pages are interlinked.

Relevant links and irrelevant links - If your website link to irrelevant theme site then there are possibilities for your site to rank low.

Paid links or purchased links - Google and few search engines do not encourage Paid links that helps to pass link juice and this is considered as violation of Google's webmaster guidelines. As well all Paid links are not considered as violation. There are few solutions like adding no follow attribute to the link and by redirecting the link to a page that has been blocked by robots.txt.

Anchor text HTML Links - Within the site the HTML links with Anchor text has the most value and passes good amount of link juice.

Image Links - within the site Image links with most suitable and relevant ALT attribute gets the second level value and link juice.

JavaScript Links - As per the latest update Google started crawling these links but gets the third level value and link juice.

At this point, as far as links are concerned it plays vital role in both on-page and off-page optimization. So start planning before you go with the types of links.

You may also read SEO related articles below,

• 30 SEO Tips in 30 Days


• Best 5 Joomla SEO Tips with Joomla SEO extensions


• Best 12 Wordpress SEO Tips and Advice


• Top 10 Drupal SEO Tips and Advice


• Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes


• Secrets Behind Link Building


• Does Changing ip Effects Domain Search Engine Rankings?


• Domain Parking Practices In and Out


• Why Business Keywords Matter

* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

Share with your friends:

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

       

How Google Sitelinks are Created and Managed?

Google site links helps users with more idea on what the site or blog is about and they are generated automatically for better user experience.

Here an example for sitelinks. Search Google for "SEO Help Blog" keyword and we can see sitelinks listing. This helps users to get an idea on what the Blog is about and the users can click directly to the page they need without navigating to find the most useful topic. Added, only the best site or blog gets sitelinks and they provide a better visibility to search users about the importance. For sitelinks screenshot, see below,

As well, if the Blog or webpage author is much popular then you can see sitelinks for the author name search "Jagadeesh M", as seen in screenshot below,

We don't know exactly how Google algorithm works, including sitelinks and they the factors are internal to avoid users from manipulating search results. But still out of several examines and experiences we can understand how it works. Here is a list that can give you an idea on how it works.

• The Blog or Site that mostly lists first for a specific keyword(s) creates Sitelinks.
• Search engine friendly structured navigation.
• Reasonable organic search traffic.
• Good Blog or site visit from search results.
• Site or blog age and frequent content update.
• Good amount of useful internal links / outbound links.
• Inlinks from quality sites or blogs.

This list may be a small part that helps creates sitelinks but these are important that works all time.

By now as you know Google do not provide option to add sitelinks since it is generated automatically but Google provides site or blog owners and webmaster to remove / block sitelinks which they feel not needed. Google Webmaster tools can manage links in Google sitelinks. Hope you know about Google Webmaster tools and you might have configured you site or blog with it. In Google Webmaster tools we have an option "sitelinks" in "site configuration" navigation that can be found in left hand side of the dashboard.

Expect now you got an idea how sitelinks works and if you don't have one to your site or blog, start working on it and if you find your existing sitelinks are to be managed, then work on Google webmaster tools sitelinks option.

You may also read SEO related articles below,

• 30 SEO Tips in 30 Days
• Best 5 Joomla SEO Tips with Joomla SEO extensions
• Best 12 Wordpress SEO Tips and Advice
• Top 10 Drupal SEO Tips and Advice
• Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes
• Secrets Behind Link Building
• Does Changing ip Effects Domain Search Engine Rankings?
• Domain Parking Practices In and Out
• Why Business Keywords Matter

* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

Share with your friends:

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!