As we all know advertising using pay per click has become one of the effective ways for targeting the most prospective customers to your business. Your website can have a contract with any one of the search engines and can bid on the keywords that best suits your website and business. When your target customer searches in these search engines using these keywords, the search engine pops up sponsored ads as its search results. Here are some useful tips to have your ad seen in the above competition: Identify your Niche 1. Get to know what your search engine surfers generally type when they look for a site related to yours. 2. Come with as many as keywords possible to describe your website and products. 3. With this list of keywords, with the help internet, try to identify more keywords that are widely used by the surfers. Free online tools also can be used to simplify this task for you. Choose Low Competitive Keywords 1. Pay per click advertising is quite competitive and can ...