Google shopping campaigns are used to promote products through product listing ads and it consists of image, product title, price, shipping, business name to mention few. By submitting a product feed to Google merchant center and linking to your AdWords account, you can create and access the products information and settings for various targets. Google shopping don't allow you to manage keywords like web search ads. In most of the industry shopping ads perform better than web search ads but at the same time, you will be losing $$$$ when user clicks on ads by displaying the products for irrelevant keywords, that is negative keywords. Negative keywords can be used at the campaign or ad group level to restrict the irreverent search queries for which the product ads are shown. You have an option to add, edit, or remove negative keywords by clicking the Keywords tab. How to find negative keywords? By using Google Analytics, you can navigate to Acquisition > AdWords > Sea...