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Online Branding by way of SEO

“ Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success. Now how does SEO got to do with this? In earlier days, branding was achieved majorly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers? The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive...