Overture pay per click advertising is one way for making search results page for a specific keyword or phrase which is used by your customers or clients to buy your products online or offline. For top listing on major search engine including yahoo, lycos, altavita and MSN.As far as PPC is concerned you are not going to pay for placing ads, you will pay only for the clicks by your audience and there visits to your website. You can find two different signup options One is self serve option and other is Fast Track option. Self serve option; in this you can do keyword research. Keyword research can also be done through http://inventory.overture.com, then setting up your bids for the specific ads related to keywords researched by using the tool. Keyword titles should be related to your business and should be targeted towards the audience Fast Track option, in this to have help in setting up your account you will get a support by call and assistance like keyword selection, Writing...