Google shopping campaigns are used to promote products through product listing ads and it consists of image, product title, price, shipping, business name to mention few. By submitting a product feed to Google merchant center and linking to your AdWords account, you can create and access the products information and settings for various targets. Google shopping don't allow you to manage keywords like web search ads. In most of the industry shopping ads perform better than web search ads but at the same time, you will be losing $$$$ when user clicks on ads by displaying the products for irrelevant keywords, that is negative keywords. Negative keywords can be used at the campaign or ad group level to restrict the irreverent search queries for which the product ads are shown. You have an option to add, edit, or remove negative keywords by clicking the Keywords tab. How to find negative keywords? By using Google Analytics, you can navigate to Acquisition > AdWords > Sea...

There are couple of standard keyword research tools and out of that these 3 free LSI keyword research tools provides straight forward solution. What LSI is all about? LSI stands for Latent Semantic Indexing. These combination of keywords helps in indexing process and to better understand about the pages. Google and other search engines confirmed using more Latent Semantic Indexing keywords, the pages will boost in rank process. Let's see more on LSI keyword research tools. (1) LSI Graph - LSI Keyword Generator The tool lsigraph.com is a free LSI Keyword Generator tool that provides related keywords to the keyword that you us in search engines. These are related keywords that are semantically linked to the main keyword used in search. (2) Soovle LSI Tool Soovle.com generates LSI keywords not only for Google, the tool also provides LSI for Bing, Yahoo, Youtube, Wikipedia, Answers and Amazon.com. This tool creates a result set by looking through the main keywor...

As we all know advertising using pay per click has become one of the effective ways for targeting the most prospective customers to your business. Your website can have a contract with any one of the search engines and can bid on the keywords that best suits your website and business. When your target customer searches in these search engines using these keywords, the search engine pops up sponsored ads as its search results. Here are some useful tips to have your ad seen in the above competition: Identify your Niche 1. Get to know what your search engine surfers generally type when they look for a site related to yours. 2. Come with as many as keywords possible to describe your website and products. 3. With this list of keywords, with the help internet, try to identify more keywords that are widely used by the surfers. Free online tools also can be used to simplify this task for you. Choose Low Competitive Keywords 1. Pay per click advertising is quite competitive and can ...