Steps to be followed while optimizing a website for global reach and to increase targeted traffic, staying ahead of competitor and to increase your sales conversion. 1. Existing website structure analysis 2. Competitor analysis 3. Keyword analysis and research 4. Prepare Search engine marketing report / Bench mark report 5. Right Keywords identification according to targeted audience related to website local or global 6. More direct and keyword rich folder and file naming approach 7. Adding optimized keywords to Meta tags 8. Measuring keyword density on each page 9. Adding breadcrumb trails to each page for internal links 10. Adding robots to website, tell the search engines to index your site and which pages they should index 11. Validating HTML http://validator.w3.org 12. Improving Web page presentation, using External CSS (Cascading Style Sheets) and JavaScript ( Note: Dont use Java Script for displaying Content and Navigation Links) 13. Reducing Table structure 14. ...