Inbound links - Links to your site from other quality sites helps to increase a total Page Rank Outbound links - Links within your site, helps total rank distribution through out the pages and linking to other quality sites will also be recognized and honored by search engines :) There are several techniques involved for Inbound and Outbound links balance Inbound links can be obtained by link building based on various techniques, the below post links will help you on... Importance of Link Building, Say Yes to Quality Links and No to Quantity Links Secrets Behind Link Building Outbound links are done through various ways listed below (1) Breadcrumb Navigation looks like Home >> Articles >> SEO (2) Head text links: Try to avoid image links and use CSS for look and feel (3) Footer Text Links: Most of the site miss-opportunity to add text navigation links or use java script for adding links, for effective rank distribution we can add links in template or ...

The answer is not YES or NO :), it depends Changing IP has less impact on SE rankings and it can be undergone through ethical promotion in short time.Now Search engines are smart enough to find the change and to find why. You don't have to worry about it. But, before changing you need to check out the below conditions (1) your new host should not have loads of banned ip's because of spamming and you should not end up on one of those IP's, it will effect your rankings for sure (2) your new host should not be often down, this will definitely have an impact on your rankings, check out the up-time before you host (3) your new host should not ban spiders to save bandwidth, this can have an effect on search engine ranking Now Google offers domain name registration through Google’s Apps partnered with GoDaddy and eNom, Google users can spend $10 for a 1 year private domain registration. For now Google offer, .com, .net,.org, .biz, and .info and we can expect more to ...

Do you know why your competitor always stands TOP and some goes DOWN to END? Competitor who stands top all-time understands keyword density, high competitive keyword position can be attained only through proper keyword density and it can be approximately 2 - 8%. Some list fast and we think how they do, they stuff keywords and dont meet keyword density rule, don’t mind them as a long term competitor, they can be dropped anytime, i have noticed many. Try out this tool go rank which helps you to optimize websites with proper keyword density ratio How keyword density been calculated? Keyword density concerns with the ratio (%) of your keywords added within total number of indexed words within a webpage Keyword density in % = Targeted Keywords / total number of indexed words * 100 (within a webpage) Suppose, you have used keyword 10 times on your page and total number of words on your webpage is 200. So in this case 10 divided by 200 = .05 Keyword density is referred as pe...

In this post, we will see how to use .htaccess to create search engine friendly URLs. Using .htaccess, mapping dynamic pages to static address is easy and this helps search engines to index the pages fast, effective and strong. Initially, create a file .htaccess in your favorite editor, use the rewrite rule as below to map dynamic id passing url's to static version. Use the code and create your dynamic pages for search engines spiders ************************************************************** RewriteEngine on ## Rewrite Rules ## RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$ category.php?id=$1&page_id=$2 [L] RewriteRule ^category/([^/]*)/([a-z_]*)/([^/]*)$ category.php?r_name=$2&id1=$1 *************************************************************** For eg: Originally the page URL looks like subcategory.php?id=5&page_id=1 Using the above .htaccess code, you can create the URL as category/5/1/product_name Here, RewriteRule ^category/([0-9]*)...

First of all, you all will be happy to see a flowchart on SEO Methodology, Why this? - We see lots of posts online related to SEO, we tend to misunderstand most of the SEO theories written by different peoples, due to their language and presentations and so on :), so I decided to draw a flow chart based on professional SEO approach and procedures, its below

As we all know Search engine optimization called as SEO and some knows social media optimization called as SMO right? :) By reading this post, you will be an expert in SMO too :) Practical Introduction to SMO: SMO, one of my favorite is http://del.icio.us , how about you?, the site helps to share the website to your network and makes your site more visible in social media traffic circle. You have a website and its listed for your top keywords, thinking why you should go for SMO and waste time?, its wrong then, you will be missing neighborhood and fans around you. Target audience in SMO are different from keyword search visitors, my personal experience, also not all social media sites work for your line of business sites, for example if your site has resources like health tips, web development and so on, then you can try out del.icio.us and if your site has some hardware related products or services then digg will be the best choice, like that each social media have different c...

We always become silent for at least a second when we hear the word "hacking". Yes as you know or not, now website and web application are also been hacked for traffics and also for making the competitor penalized with the help of SEO hackers, here it starts with... SEO hackers are experts in SEO techniques, a real hacker understand SEO Methodology and Search engine algorithm, they mostly apply black hat SEO for functioning, mostly on a small level they will try to insert their links to websites which has high page rank / traffic with hidden links through forms and browser queries and so on Mostly well know marketing consultants sites are been hacked by feeds, the most used hacking method is redirecting feeds traffic to the hacker blog or website Before promoting the site, we need to setup data security through all types of validation from simple forms to query injection; nothing should be taken easy and eliminated. Mostly small level SEO hacker for fun they will try t...

Companies & marketers put in so much of effort to make their visibility in the search results appreciable. Reputation is a vital factor for every organization. It may even cost you millions of dollars. With the vast usage of Internet, blogs products and brands reach the customers at the faster rate never as before. Henceforth, online reputation has become a basic necessity. With so much of attention being given to reputation and steps taken to bring it up, yet it so happens that sometimes the page rankings given by search engines (SERPs) become unsatisfactory. With the massive increase in the companies in the market, their websites and customer expectations, you are always on the urge to have a cutting edge over your competitors and win over your potential customers. Gossips, Unnecessary rumors, dissatisfied customers can highly damage your company reputation. Many companies see that poor brand building are a public relation issue, while its actually held up with the PR firms...

“ Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success. Now how does SEO got to do with this? In earlier days, branding was achieved majorly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers? The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive...

On reading this post you should be able to do link building with simple steps that I believe should help you do effective link building. For a natural link simulation most of your back links should adhere to the following strategies: Your targeted keywords need to vary a lot in anchor. Limited number of “click here” should help you to have good link building. When it comes to English websites, it is commonly accepted that more weight-age (not the page rank) is got from links of related pages. Try not to have the back links all over the footage of the site or at one particular location. Try spreading it over the page, like top of page, or within the text, navigation, etc. Never try to place hundreds of link for a new site on the very first day. Gradually increase the number of links. This normally relates to the number of links a site gets. Hence if a site has an average of 20 links per day, then do not try to increase it to 200 links suddenly. Chances of being banned from Googl...

We all see that SEO has many factors , out of all Link Building / Link Promotion is a major factor, all webmasters, small scale business owners and bloggers wants to build quality links for there site or individual web page to increase website popularity and visibility. By reading the blog post you can learn various techniques by which you can build quality links for your website / blog. We see links of various types, before there was a trend of two way links normally called as reciprocal links, now it has been ruled out by most of the search engine and importance are less when compared to one way, three way and ring techniques. Google , the most important search engine gives importance to one way linking and this can be attained by following these techniques like directory submissions with page rank 3 plus, press release and article submissions depending on the theme and crowd of your website, think of your visitors and submit to most related category, you don’t have to pay for l...

How do you think your visitors search for your web page? It's easy. The words you think and imagine and type in search engine box are your targeted business keywords For example, if you own a gift site, and if any visitor type "Gift shop online", then it's your target keywords for your site that you want your webpage to be in top ten results. Make your website with different targeted keywords that reflects your web page content. Say you have another page for gifts especially for women, then "Gifts for women" is your target keyword for that webpage, you can also know the search count or keyword strength by using Google or overture keyword tool An important point to be remembered is that your target keyword should be two or more words in length. Most of visitors make the mistake of typing single word like "Gifts". Single words used as keywords are odd and they don't bring success. Make sure your target keywords are placed in fine locati...

Internet a big intermediate like media, and now a days we can see new exiting stuffs in online advertising , organic promotion and finding sales conversion and ROI Target your demographic and work over it through SEO , find out where your customers are and target accordingly. You can ask a question how to find where my customers are? Its simple, use Google suggest and type your product name as keywords in search box you can find lots and lots of search results with locations, Most of those searchers are from local peoples , target those places by building your website popularity through regional free directories and location based search engines , find exact customer visit by configure free Google analytics , use those location based keywords in your pages as titles, in meta description two times and very important is to use keyword in Content head as <> tag and Content body, if you have images use the keyword in Alt attribute, if it is a product image use the keyword a...

Here are simple steps to make your eCommerce site Web Pages indeed by Google and other major search engines Please note: Create your URL search engine friendly using product names , avoid stop characters (1) Create RSS feed using http://www.toucanmultimedia.com/rssmaker.php (2) Save the file as ecommerce_feed.xml (This will tell the search engine that the feed is all about ecommerce product page) (3) Add the ecommerce_feed.xml to Google Webmaster sitemap https://www.google.com/webmasters/sitemap by logging using Google account, same with yahoo site explorer (4) Configure the XML shopping feed.xml to feed burner http://www.feedburner.com and it will look like http://feeds.feedburner.com/blogspot/SEOPodCast (5) Integrate the XML shopping feed with an image or a plain text link from you site so that your visitors can subscribe and comeback when they need, by this you can expect more returning visitors, another advantage is entire product pages will be indexed by major and l...

As we all know search engine algorithm takes more factors in consideration for ranking a web page Now SEO changed a lot in recent years, techniques followed in 2004 stopped working, then what addressed in 2005 stopped working in 2006, now its 2007 - 2008. Dont worry, here is a set of bad SEO ideas common to all. To be avoided, if your want to stand long in search engines 1. Stuffing keywords in invisible text using CSS / JS / Flash 2. Purchasing Links 3. Implementing duplicate content 4. 302, temporary redirection 5. Use Session IDs on your URLs, search engine will not understand 6. Implementing your site in Flash, Your content is not in readable format for search engines 7. Use lots of JavaScript 8. Cloaking / Doorway pages Thanks for your time and support, leave a reply!

Started to understand how much web promotion is important for your blog / site? Frighten not, here is a list of 10 web promotion tools categorized according to the web promotion methodologies and Google guidelines , which helps you to promote your blog or website site in a professional manner, easily and effectively (1) Competitor Analysis Tool The tool shows the competitive domains for a your business keyword in Google, Yahoo, and MSN (2) Age of top 100 Websites with Backlinks Tool Enter in a keyword phrase and we'll check the age of the top 100 sites as well as their backlinks (3) Keyword Selector Tool Not sure what search terms to bid on? Enter a term related to your site and the tool will show you related searches with search counts per month (4) Keyword Density Analysis Tool Enter URL and the tool will check keyword density of all the phrases on the page (6) Search engine Spider Viewer Enter page URL and see your web pages as search engines view them (7...

Give good time for your valuable blog readers by writing quality interesting original content, if you have more to write, its not necessary to write only technical content, you can very well write you experience in the related field and share your good and bad experience on the fields you like and involved. (1) For the start, choose catchy titles and interesting titles, which is valuable and should be unique (2) Don’t urge by adding blogs by count, write few good blogs and gradually increase the count, you obviously will increase your blog posts when you see comments from your lovable visitors in future :) (3) Select or think topic on problems vs. solutions, and write your experiences and thoughts and ask for comments and add their valuable ideas towards your blog, this will create pillars for your blog (4) Don’t use too much of images like banners in blog, since blog is only meant for content and make your visitors to read your valuable write-ups, of course you can add your p...

Steps to be followed while optimizing a website for global reach and to increase targeted traffic, staying ahead of competitor and to increase your sales conversion. 1. Existing website structure analysis 2. Competitor analysis 3. Keyword analysis and research 4. Prepare Search engine marketing report / Bench mark report 5. Right Keywords identification according to targeted audience related to website local or global 6. More direct and keyword rich folder and file naming approach 7. Adding optimized keywords to Meta tags 8. Measuring keyword density on each page 9. Adding breadcrumb trails to each page for internal links 10. Adding robots to website, tell the search engines to index your site and which pages they should index 11. Validating HTML http://validator.w3.org 12. Improving Web page presentation, using External CSS (Cascading Style Sheets) and JavaScript ( Note: Dont use Java Script for displaying Content and Navigation Links) 13. Reducing Table structure 14. ...

Local business owners should know the value for local search engines Optimization, also known as regional search engines optimization Now a days search in local works better when we compare with the global for support service provider and product retailer, but the search volume will be less with less bounce rate but more target visits which you can convert with a complete user-friendly design with valuable information for the visitor Another benefit of Local Search Engine Optimization sites can come up in mobile search too So factors to be considered to rank better in Local Search Engine Optimization (1) Local full address (2) Regional Phone number should be very clear with area code etc (3) Mapping service to display your location, recommended Google Maps (4) Include driving directions to your location (5) Your site should be listed in all your regional directories & Yellow, White pages (6) All these should be presented well with a search engine friendly web des...

The key points to be know when analyzing your competitor. Analyse and understand your competitor’s plan of action, their focused keywords and their success rate for those business keywords. You can find many free online competitive analysis tools and find out the competitor for your specific keyword like its search count, ratios and competitive results, better you can go for Google suggest for finding results You can find some of the ideas on tools to be used for complete comparison of competitive analysis (1) Page rank check and their rank distribution through the text navigation link (Note avoid java script for links) (2) Find out anchor text of inbound links (3) Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links (4) Use Alexa to check traffic referrals from other sites (5) Use keyword ranking tool to track positions of your competitor in search engine by SERP tools Thanks for your valuable time, do read other articles, l...