Understanding the overall latest industry standards, advising client on latest SEO trends to improve the online presences, training the team with latest industry updates and managing the campaign handled by the SEO team, client communication and reporting on the work done. We have much process and here are some important things, 1. Existing website structure analysis. 2. Competitor analysis, Keyword analysis and research. 3. Search engine marketing report. 4. Right Keywords identification according to targeted audience related to website. 5. More direct and keyword rich folder and file naming approach. 6. Adding optimized keywords to Meta tags & measuring keyword density on each page. 7. Adding breadcrumb trails to each page for internal links. 8. Adding robots to website, tell the search engines to index your site and which pages they should index. 9. Validating HTML http://validator.w3.org (optional) 10. Improving Web page presentation, using CSS (Cascading Style S...