SEO deals with research and analysis and one can call him as a SEO specialist only through good long-term experience in various theme based industries and business sites. I read many lies around the web and I would like to share my point of view here to my blog readers Lie one - Come to us with $ we will get you #1 position for your keyword by a day, a week or a month. And some proudly say that if an SEO company doesn't guarantee then they don’t know SEO. So funny, may be they have the access to the Google organic listing Database or they might be talking about Google Adwords (PPC) As a SEO client you can challenge those companies whom guarantees. Find and provide them a high or medium competitive keyword or keywords. Find those related theme based keywords using free Google keyword tool. You can see the fact on such. I don't say #1 is not possible at all; it has to come though long time period based on so many acts and figures and not by a day, a week or a month. U...