Technology 1. Redirection methods and theory - 301, 302, and 200 response codes 2. Basic understanding of DNS and website hosting issues and jargon. 3. Enough javascript and PHP to tweak existing code and to understand how the script is supposed to work. 4. Header and meta information standards - metatags , http-equiv, title, etc5. How server side includes work and how to troubleshoot them. Robots control methods (meta, robots.txt) Web Design 1. Basic knowledge of HTML , XHTML and CSS 2. Knowledge of W3C compliance testing, and when you can make intelligent exceptions. 3. Knowledge of 501 Usability standards, especially related to alt attributes 4. Common standards and expectations for interface design Marketing 1. How to make a business plan 2. How to create interesting content that converts 3. How to fit keywords into content naturally and easily 4. How to measure ROI, conversions and other web metrics 5. How to implement, understand and react to website ...