Jag SEO blog - Modern SEO, SEM & SMM

Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Friday, August 28, 2009

How Google Sitelinks are Created and Managed?

Google site links helps users to get more idea on what the site or blog is actually about and  Google site links are generated automatically for better user experience.

Here an example for sitelinks. Search Google for "SEO Help Blog" keyword and we can see sitelinks listing. This helps users to get an idea on what the Blog is about and the users can click directly to the page they need without navigating to find the most useful topic. Added, only the best site or blog gets sitelinks and they provide a better visibility to search users about the importance. For sitelinks screenshot, see below,

As well, if the Blog or webpage author is much popular then you can see sitelinks for the author name search "Jagadeesh M", as seen in screenshot below,
We don't know exactly how Google algorithm works, including sitelinks and they the factors are internal to avoid users from manipulating search results. But still out of several examines and experiences we can understand how it works. Here is a list that can give you an idea on how it works.

  • The Blog or Site that mostly lists first for a specific keyword(s) creates Sitelinks.
  • Search engine friendly structured navigation.
  • Reasonable organic search traffic.
  • Good Blog or site visit from search results.
  • Site or blog age and frequent content update.
  • Good amount of useful internal links / outbound links.
  • Inlinks from quality sites or blogs.
This list may be a small part that helps creates sitelinks but these are important that works all time.
By now as you know Google do not provide option to add sitelinks since it is generated automatically but Google provides site or blog owners and webmaster to remove / block sitelinks which they feel not needed. Google Webmaster tools can manage links in Google sitelinks. Hope you know about Google Webmaster tools and you might have configured you site or blog with it. In Google Webmaster tools we have an option "sitelinks" in "site configuration" navigation that can be found in left hand side of the dashboard.
Expect now you got an idea how sitelinks works and if you don't have one to your site or blog, start working on it and if you find your existing sitelinks are to be managed, then work on Google webmaster tools sitelinks option.

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

Tuesday, July 21, 2009

What type of Paid Directories does Google like?

Many do think that Paid Directories are totally uncounted for sites ranking by Google algorithm and some think all paid directories are same for Google ranking. Which one do Google go with?

Google only supports editorial Paid Directories i.e. paid sites inclusion through manual review following quality guidelines and rules. Before submitting to a paid directory do double check for its recognition. Some may have just added there terms of use as editorial or human edited paid directory for namesake but actually may not be. Do not get stuck with that. Don't get paid and banned from Google. Consult with some top search engine forums or industry leaders and you may proceed for paid sites submission.

Here few editorial paid directories you can consider

http://dir.yahoo.com
http://www.joeant.com
http://botw.org
http://www.sezza.com
http://www.ezilon.com
http://www.gimpsy.com
http://www.goguides.org
http://www.dirjournal.com
http://www.skaffe.com

You may also recommend editorial paid directories through comments if I have missed any

In addition you can report Google about paid links that violate guidelines by using this authenticated paid link report form