Why do Google list lower Page Rank site higher at SERP's in comparison to high Page Rank site?

Google lists sites based on the search algorithm. Some of the main factors are site authority, site search engine friendly structure, related unique tiles & tags, quality content and backlinks.

If you search for your keywords and compare with your online competitors, your listing would be different based on many factors. Here many do think "how competitors site ranks well even if their Google Page Rank is low than my website".

You need to understand two points, first point is that the Page Rank you see through Google tool bar or any 3rd party online tool is of old data. These are tracked for Google’s internal references and they are no more related to SERP’s.

And point 2, site SERP’s varies based on content and quality backlinks with right anchor text related to the site subject and also sometimes there would be difference based on keyword page you focus. Keywords in home page ranks well then keywords in inner page. So compare all these SEO factors with your site and improve your SERP’s.

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10 Technical SEO tips to improve site SERPs and traffic

SEO is not just about keywords in page content and link building; SEO has to be implemented in technical side too. If you are thinking of improving your SERPs and traffic, you need to follow the below mentioned SEO technical tips.

(1) Make sure you 301 redirect http://yoursite.com to http://www.yoursite.com (or either).

(2) Sort your site duplicate content issue by 301 redirection from http://www.yoursite.com/index.php to http://www.yoursite.com (goes with all page extensions like /.asp, /.htm, /.aspx and so).

(3) Have your site page URL search engine friendly. A page URL should not look like www.yoursite.com/innerpage?id=203. Have it with the desired page name, something like www.yoursite.com/203/your-name.

(4) If your site has N number of page and also if you post couple of content every day then it is recommended to have dynamic web sitemap & XML sitemap.

(5) Improve your site speed by resolving errors and optimizing image size.

(6) Have unique title for all dynamic pages. You can hard-code the system to have the page name in titles (Services or products).

(7) Configure custom 404 page for your website or point 404 to you sitemap.

(8) Use Google webmaster URL removal tool to get rid of unwanted page & broken link index.

(9) Use rel=" nofollow" to a link un-trusted page i.e. when you refer to a content through a link.

(10) Reduce tables & make use of external JavaScript & CSS file for scripts & styles handling.

Follow the above technical SEO tips for your site and see the improvement in ranking and traffic. If you have clarification, feel free to contact me.

Create SEO reports by integrating Google Webmaster tools & Google Analytics

We all know that Google Webmaster Tools provides query information, impressions, clicks, click through rate, and search phrases average position. And Google Analytics data is all about happenings after a visitor chooses to visit your site. All these days we need to extract the data individually and need to create a report. Now we have a way to integrate these two great tools. If you are interested, you may sign up and integrate.

Once you integrate Google Analytics & Google Webmaster tools, in Google Analytics you will see a navigation link "Search Engine Optimization" under "Traffic Sources".

Explore SEO reports. Enjoy!