Why Are You Afraid Of Google Penguin Update?

Would say, you don't have to be panic!

SEO recovery is doable. As per the industry experience and Google's confirmation, penguin update goes on regular basis and the major updates are announced and named in versions.

Started on April 24, 2012 (Google Penguin 1.0), May 26, 2012 (Penguin 1.1), October 5, 2012 (Penguin 1.2), May 22, 2013 (Penguin 2.0), Oct. 4, 2013 (Penguin 2.1), and October 17, 2014 (Penguin 3.0). Penguin 4.0 is expected in couple of months. Don't wait for Penguin 4.0 to hit your website.

First thing you need to know is about the information that to be collected before you start the work on Google's penguin lift and the proceedings in your website in order to stay back in the competitive search spot game!

(1) A Search Console (Former Google webmaster tools) account need to be created. Reference google.com/webmasters
(2) DA and PA check tool. Reference moz.com/researchtools/ose/
(3) Knowing how hard it has been hit your website. Reference reconsideration.org
(4) Manual action analysis. Reference google.com/webmasters/tools/manual-action
(5) Using Disavow tool. Reference google.com/webmasters/tools/disavow-links-main
(6) Social Media Promotion.
(7) Content writing and marketing.
(8) Inbound Marketing.

Login to your Search Console (Google webmaster tool) account and look for links to the site section under search traffic. Now you will see "who links the most, your most linked content & How your data is linked". From the list of "who links the most", you will be knowing the level of unnatural links, paid links and scrappy links if you have built it or if a third party did the same, you can use tools to check DA and PA for the websites and webpages.

Search Google for bulk DA tool. There are few free tools that can help you to list 100 domains. Pick the low domain authority (DA) and Page Authority (PA) URL's and save it in a notepad. Look for low DA sites & PA pages. Find the level of your keywords you have used to build links for the websites. You need to check for money keywords and brand keywords. Money keywords unnatural links are the most dangerous one. You need to contact the webmaster and request for the site removal. Again if you find brand keywords in a poorly maintained website like less worthy information, too much of Ads & Popups, scrappy content then again you need to remove your website from those domains and pages.

Most of the website webmasters won’t be responding and some would be charging for link removal. In the notepad file that to be disavowed, you can mention the details as said in one of my post "Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links".

An important thing that need to be checked is "Manual actions" section under "Search traffic" section. If Google penguin has been hit hard to your website, you will notice a message from Google about the site wide or partial penalty and list of sample backlinks that is harming your web site. Work on those and similar sites. Take a complete list based on the sample sites referred by Google and remove those backlinks. As well mention those in disavow text file and use request a review button. If your domain is not been hit hard then you will see a message "No manual action found".

This doesn't mean you are not hit by Google penguin, if you see a drop in traffic when the Google penguin algorithm is updated then you need to work on the process explained above. Once you are done with the link cleaning process and list of links to discount in the text file, you can upload the using Disavow Tool (https://www.google.com/webmasters/tools/disavow-links-main).

In parallel you need to start with blogging, resource write-ups, inbound marketing and social media promotions by making use of top social media sites like Facebook, Twitter, Pinterest, Instagram, Google plus to name a few. All these signal will balance the discounted unnatural links and betterment your site traffic by regaining and improving SERPs.

You may also like,

• Search Engine Optimization (SEO) 101 For Beginners
• Keywords 101 - Types of Keywords and Search Operators
• 5 Minutes Google Panda SEO Checklist
• How to Improve Content writing using SEO to Rank in First Page?
• What Google Hates?

Google Paid Shopping Ads - Negative & Converting Keywords

Google shopping campaigns are used to promote products through product listing ads and it consists of image, product title, price, shipping, business name to mention few. By submitting a product feed to Google merchant center and linking to your AdWords account, you can create and access the products information and settings for various targets.

Google shopping don't allow you to manage keywords like web search ads. In most of the industry shopping ads perform better than web search ads but at the same time, you will be losing $$$$ when user clicks on ads by displaying the products for irrelevant keywords, that is negative keywords.

Negative keywords can be used at the campaign or ad group level to restrict the irreverent search queries for which the product ads are shown. You have an option to add, edit, or remove negative keywords by clicking the Keywords tab.

How to find negative keywords?

By using Google Analytics, you can navigate to Acquisition > AdWords > Search Queries. Use Secondary Dimension > Advertising > Campaign and from the advanced filter, look for search option to segment the Shopping Campaign and apply the filter.

This report lists all matched queries for shopping campaigns. The report also includes behavior analysis from which you can see bounce rate. Click on the bounce rate to sort from 100%. Here you will see keywords that are irrelevant to the business. You can also compare the range month wise so that you can get a clear insight on selecting the right negative keywords. Adding those negative keywords would save a lot of $$$$ and this should be a continuous process. In the same section find out the converting keywords and re-optimize the most converted product pages with those relevant keywords.

Take advantage on both negative keywords and converting keywords!

Best 3 Free LSI Keyword Research Tools

There are couple of standard keyword research tools and out of that these 3 free LSI keyword research tools provides straight forward solution.

What LSI is all about?

LSI stands for Latent Semantic Indexing. These combination of keywords helps in indexing process and to better understand about the pages. Google and other search engines confirmed using more Latent Semantic Indexing keywords, the pages will boost in rank process. Let's see more on LSI keyword research tools.

(1) LSI Graph - LSI Keyword Generator

The tool lsigraph.com is a free LSI Keyword Generator tool that provides related keywords to the keyword that you us in search engines. These are related keywords that are semantically linked to the main keyword used in search.

(2) Soovle LSI Tool

Soovle.com generates LSI keywords not only for Google, the tool also provides LSI for Bing, Yahoo, Youtube, Wikipedia, Answers and Amazon.com. This tool creates a result set by looking through the main keyword.

(3) Ubersuggest LSI Generator

With Ubersuggest.org LSI Generator, you can choose a language and a source like web, images, news, shopping, videos and recipes. In addition with the base term, you can see a letter or a digit. You can extract suggestion for the base term. This is a pretty interesting option. You can get hundreds of keyword ideas from user's query database.

The combination of above mentioned tools can help you with the keywords for your next blog post, on-page SEO or to optimize PPC Ads.

If you find any other free LSI Tool, feel free to mention!

DuckDuckGo a Google Yahoo Combo

A good alternate search engine with privacy search. DuckDuckGo don't follow you and has good index level. You don't have to navigate search pages for results and the web sites / pages listed are very close to the search queries.




As said the specialty is the search results which is shown in one page as a go and the page is very clean. The search experience is amazing with the ability to show up the sites and pages with fav icon. If you compare the results with Google and Bing, most of the searches results in DuckDuckGo looks better and more relevant.

DuckDuckGo is worth be to a default search engine and it's in the hands of the digital and search industry on how effective the privacy search engine can used and made popular like the earlier days of Google, Yahoo, Bing and many.

Hope Duckduckgo will not be a disappointment like Cuil and Blekko.

Traditional Google add url title changed to search console

Back years ago when there was no google webmaster tool interface, individuals and web masters used to add their websites to this Google url www.google.com/addurl, which still works.

I don't think most of the people who use the interface webmaster tool would have noticed the Google's add url. Apart from this, looks like Search console (formally webmaster tools) will be a more closer opportunity for the businesses and will help a lot for even non techies too. There are high chances  for increase in more signup's.

Let's see how it goes on!