Get FREE SEO Tip of the day Google gadget here

We are happy when we learn new SEO tip a day. It may be a designer, developer, webmaster, SEO guy or a entrepreneur. Yes, here you can find a FREE SEO Tip of the day Google gadget, bug free one which will display a SEO tip per day. It’s just simple to add either to the web page or to the iGoogle, don't miss the SEO Tips.

Copy and paste the HTML below to include this SEO gadget on your webpage / blog

<script src="http://www.gmodules.com/ig/ifr?url=http://hosting.gmodules.com/ig/gadgets/file/116140587244797400584/seo-tips.xml&synd=open&w=320&h=140&title=SEO+Tip+of+the+Day&border=%23ffffff%7C3px%2C1px+solid+%23999999&output=js"></script>

Screen shot below shows how the Google gadget looks


Share with your friends:

Balance Inbound and Outbound links for Page Rank Distributions

Inbound links - Links to your site from other quality sites helps to increase a total Page Rank

Outbound links - Links within your site, helps total rank distribution through out the pages and linking to other quality sites will also be recognized and honored by search engines :)

There are several techniques involved for Inbound and Outbound links balance

Inbound links can be obtained by link building based on various techniques, the below post links will help you on...

Importance of Link Building, Say Yes to Quality Links and No to Quantity Links

Secrets Behind Link Building

Outbound links are done through various ways listed below

(1) Breadcrumb Navigation looks like Home >> Articles >> SEO

(2) Head text links: Try to avoid image links and use CSS for look and feel

(3) Footer Text Links: Most of the site miss-opportunity to add text navigation links or use java script for adding links, for effective rank distribution we can add links in template or as an include file

(4) Sitemap - Contains links to every page of your site easy for rank distribution

(5) Anchor text: Use important text between the and tags in contents, it will help you a lot to tell search engine spiders about the linking page importance to respective keywords and also for rank distribution

(6) Linking to other quality site: If you find some information related to your site or your content and the site has real quality contents don't hesitate to link from your site, even rank distribution to other quality sites or information pages (Eg: Wiki) help your site to be ranked higher, which most of the people forget or fails to understand

Hope you got an idea on rank distribution, try and come back with your experience, thanks for your time.

Does Changing IP Effects Domain Search Engine Rankings?

The answer is not YES or NO :), it depends

Changing IP has less impact on SE rankings and it can be undergone through ethical promotion in short time.Now Search engines are smart enough to find the change and to find why. You don't have to worry about it.

But, before changing you need to check out the below conditions

(1) your new host should not have loads of banned ip's because of spamming and you should not end up on one of those IP's, it will effect your rankings for sure

(2) your new host should not be often down, this will definitely have an impact on your rankings, check out the up-time before you host

(3) your new host should not ban spiders to save bandwidth, this can have an effect on search engine ranking

Now Google offers domain name registration through Google’s Apps partnered with GoDaddy and eNom, Google users can spend $10 for a 1 year private domain registration. For now Google offer, .com, .net,.org, .biz, and .info and we can expect more to come on the line, so i believe you dont have to worry about "changing IP effect ranking" when you go for Google, you can get fresh IP :)

For more from Google: Will switching hosting companies or changing my IP address affect my listing in Google?

Understanding Keyword Density

Do you know why your competitor always stands TOP and some goes DOWN to END?

Competitor who stands top all-time understands keyword density, high competitive keyword position can be attained only through proper keyword density and it can be approximately 2 - 8%.

Some list fast and we think how they do, they stuff keywords and dont meet keyword density rule, don’t mind them as a long term competitor, they can be dropped anytime, i have noticed many.

Try out this tool go rank which helps you to optimize websites with proper keyword density ratio

How keyword density been calculated?

Keyword density concerns with the ratio (%) of your keywords added within total number of indexed words within a webpage

Keyword density in % = Targeted Keywords / total number of indexed words * 100 (within a webpage)

Suppose, you have used keyword 10 times on your page and total number of words on your webpage is 200. So in this case 10 divided by 200 = .05

Keyword density is referred as percentage. So we need to multiply .05 by 100 to get percentage figure

Calculation would look like this:

.05 x 100 = 5%

So your page has a keyword density of 5%.

By this you can optimize your web page effectively "matching keyword density, meeting SE algorithm rule" which brings top results on the search engines.

Create Search Engine Friendly URLs using .htaccess

In this post, we will see how to use .htaccess to create search engine friendly URLs. Using .htaccess, mapping dynamic pages to static address is easy and this helps search engines to index the pages fast, effective and strong.

Initially, create a file .htaccess in your favorite editor, use the rewrite rule as below to map dynamic id passing url's to static version. Use the code and create your dynamic pages for search engines spiders

**************************************************************
RewriteEngine on

## Rewrite Rules ##

RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$ category.php?id=$1&page_id=$2 [L]
RewriteRule ^category/([^/]*)/([a-z_]*)/([^/]*)$ category.php?r_name=$2&id1=$1

***************************************************************

For eg: Originally the page URL looks like subcategory.php?id=5&page_id=1

Using the above .htaccess code, you can create the URL as

category/5/1/product_name

Here,

RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$

^ - Refer to start
Category - creates a folder as mentioned name
/ - Used for virtual partition
[0-9] - Writes single number as folder name
[0-9]* - Writes n numbers as folder name
[a-z_] - Writes single letters as folder name
[a-z_]* - Writes letters as folder name
$ - Refer to end

Additional information:

Your id passing pages might have indexed through some referral and so, you can use the below code to avoid error pages, create a 404pagenotfound.php and add your a message to your visitors to navigate to home page for information’s

*****************************************************************

## Trace Errors
ErrorDocument 404 /404pagenotfound.php

*****************************************************************

Hope you will like the post and its useful :)

Search Engine Optimization (SEO) Methodology FlowChart

First of all, you all will be happy to see a flowchart on SEO Methodology, Why this? - We see lots of posts online related to SEO, we tend to misunderstand most of the SEO theories written by different peoples, due to their language and presentations and so on :), so I decided to draw a flow chart based on professional SEO approach and procedures, its below

SEO Hacking, Think Smart to Protect

We always become silent for at least a second when we hear the word "hacking". Yes as you know or not, now website and web application are also been hacked for traffics and also for making the competitor penalized with the help of SEO hackers, here it starts with...

SEO hackers are experts in SEO techniques, a real hacker understand SEO Methodology and Search engine algorithm, they mostly apply black hat SEO for functioning, mostly on a small level they will try to insert their links to websites which has high page rank / traffic with hidden links through forms and browser queries and so on

Mostly well know marketing consultants sites are been hacked by feeds, the most used hacking method is redirecting feeds traffic to the hacker blog or website

Before promoting the site, we need to setup data security through all types of validation from simple forms to query injection; nothing should be taken easy and eliminated. Mostly small level SEO hacker for fun they will try to insert JavaScript url redirection through form submission, so that when a visitor clicks on a page it gets activated and re-directed to the hackers blog or website, some may use the comments section in blog or article posts. In-secure websites are best used for hackers to improve their skills :)

Advanced level SEO hacking is done through servers using. .htaccess and hosting accounts. Nevertheless before promotion security setup has to be done instead of loosing all data and SEO work, which gives your competitor upper hand, by the help of a SEO hacker.

Since SEO is a very competitive industry, many may try to employee SEO hackers to add their links to third-party sites

Those who have not looked into data security still, its not late, you have to look into issues and fix it up very soon, through SEO your reaching global market, your site or blog covers most of your crowds, so careful about your resources, spend time for data security too and earn good revenue.

Thanks for your time and support, leave a reply!

Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes

How do you think your visitors search for your web page? It's easy. The words you think and imagine and type in search engine box are your targeted business keywords

For example, if you own a gift site, and if any visitor type "Gift shop online", then it's your target keywords for your site that you want your webpage to be in top ten results.

Make your website with different targeted keywords that reflects your web page content. Say you have another page for gifts especially for women, then "Gifts for women" is your target keyword for that webpage, you can also know the search count or keyword strength by using Google or overture keyword tool

An important point to be remembered is that your target keyword should be two or more words in length. Most of visitors make the mistake of typing single word like "Gifts". Single words used as keywords are odd and they don't bring success.

Make sure your target keywords are placed in fine locations on a webpage. The page title tag is more important and it looks like
< title > Gift shop online, Keyword 2, Keyword 3< / title >.Missing title tag is the main reason why most of the website are ranked poor.

Title should be relatively short and attractive with not more than 3 to 4 keyword phrases and each keywords should be supportive to each other. For better understanding, if the first one is "gift shop online" then the next one can be "gift sale online". You can also try with a sentence format like
"Gift sale online shop". When it appears in search engine listings, short and attractive title makes the visitors to click through your site.

Search engines prefer web pages with keywords in headlines and also to appear in first paragraph of your webpage. While using keywords in your content use < p > tag and simplify your table structure.

Keywords in navigational links play a vital role and have its own importance to search engine eyes. Say the first column has navigation links and second column has keywords as text.

We see the pages like this

Home Gift shop online
Webpage 1 Gifts for Men
Webpage 2 Gifts for Women
Webpage 3 Gifts for Kids

Search engines see pages like this

Home
Webpage 1
Webpage 2
Webpage 3

Gift shop online
Gifts for Men
Gifts for Women
Gifts for Kids

You can see the keywords have moved down the page and it has to be fixed by simplifying your table structure, it's been seen online that most of the people simply forget to think on how tables might affect the web page for search engines listings. Follow these tips so that search engine crawls yours web pages happily

Recommended Keyword Tool:
Wordtracker Free Keyword
Link to the Wordtracker Academy
Use this link if you have already
Link to the free downloadable (PDF)

Thanks for your time and support, leave a reply!

Bring Customers and Business together through your Website

Internet a big intermediate like media, and now a days we can see new exiting stuffs in online advertising, organic promotion and finding sales conversion and ROI

Target your demographic and work over it through SEO, find out where your customers are and target accordingly.

You can ask a question how to find where my customers are? Its simple, use Google suggest and type your product name as keywords in search box you can find lots and lots of search results with locations,

Most of those searchers are from local peoples, target those places by building your website popularity through regional free directories and location based search engines, find exact customer visit by configure free Google analytics, use those location based keywords in your pages as titles, in meta description two times and very important is to use keyword in Content head as <> tag and Content body, if you have images use the keyword in Alt attribute, if it is a product image use the keyword as file name design accordingly and see that you don’t block the images using robot.txt file, since i generally see most of the product based site are well optimized but they block images using robots unknowingly. Now a days mostly customers use image search engines for finding products easily apart from froogle product search engine.

Internet marketing has not only made people to setup business online, same time its has made competition big! So build a potential website and market to millions of customers, Good luck

Thanks for your time and support, leave a reply!

Do you or your website promotional company follow this SEO process?

Steps to be followed while optimizing a website for global reach and to increase targeted traffic, staying ahead of competitor and to increase your sales conversion.

1. Existing website structure analysis
2. Competitor analysis
3. Keyword analysis and research
4. Prepare Search engine marketing report / Bench mark report
5. Right Keywords identification according to targeted audience related to website local or global
6. More direct and keyword rich folder and file naming approach
7. Adding optimized keywords to Meta tags
8. Measuring keyword density on each page
9. Adding breadcrumb trails to each page for internal links
10. Adding robots to website, tell the search engines to index your site and which pages they should index
11. Validating HTML http://validator.w3.org
12. Improving Web page presentation, using External CSS (Cascading Style Sheets) and JavaScript ( Note: Dont use Java Script for displaying Content and Navigation Links)
13. Reducing Table structure
14. Improving the HTML structure of pages by using heading tags, alt tags, div tags, etc.,
15. Improving home page
16. Improving content of existing web pages by adding optimized keywords
17. Adding appropriate links to the existing and new pages
18. Improving existing link titles
19. Adding links to the identified Search engines, Business directories and websites
20. Continuous link building to achieve page rank
21 Configuring website to Google webmaster and yahoo site explorer
22. Configuring log and stat to website
23. Monitoring inbound links
24. Monitoring referrals by search engines
25. Monitoring search results for optimized pages.
26. Ongoing SEO Campaign report on Website progress

Hope the process flow is clear and it gives you better idea on search engine optimization that will be carried out only by real SEO Experts and Search Engine Analysts

Apart from the above point we have server side search engine optimization a vast area and very important techniques, which will be mentioned in future posts, please note to understand that you should have some programming knowledge or a coder help, Visit again, All the best!!

Thanks for your time and support, leave a reply!

Competitor analysis a big pillar of SEO/SEM

The key points to be know when analyzing your competitor.

Analyse and understand your competitor’s plan of action, their focused keywords and their success rate for those business keywords.

You can find many free online competitive analysis tools and find out the competitor for your specific keyword like its search count, ratios and competitive results, better you can go for Google suggest for finding results

You can find some of the ideas on tools to be used for complete comparison of competitive analysis

(1) Page rank check and their rank distribution through the text navigation link (Note avoid java script for links)

(2) Find out anchor text of inbound links

(3) Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links

(4) Use Alexa to check traffic referrals from other sites

(5) Use keyword ranking tool to track positions of your competitor in search engine by SERP tools

Thanks for your valuable time, do read other articles, learn more, know more...

Thanks for your time and support, leave a reply!