Competitor analysis a big pillar of SEO/SEM

The key points to be know when analyzing your competitor.

Analyse and understand your competitor’s plan of action, their focused keywords and their success rate for those business keywords.

You can find many free online competitive analysis tools and find out the competitor for your specific keyword like its search count, ratios and competitive results, better you can go for Google suggest for finding results

You can find some of the ideas on tools to be used for complete comparison of competitive analysis

(1) Page rank check and their rank distribution through the text navigation link (Note avoid java script for links)

(2) Find out anchor text of inbound links

(3) Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links

(4) Use Alexa to check traffic referrals from other sites

(5) Use keyword ranking tool to track positions of your competitor in search engine by SERP tools

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Why Business Keywords Matter

Here is the graphical representation why targeted Business Keywords matter










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Yesteday SEO Expert is not Today SEO Expert

Yes, day-to-day we see frequent changes in search engine listings for business keywords and website popularity. An SEO expert should be updated with his SEO knowledge in his day-to-day life.

A good SEO expert predicts where the search engines are leading and moves business a website towards that direction.

Here some tips,

(1) Register in popular forum like SearchEngineWatch, SEOChat, like and keep watching the post and try to reply
(2) Analyse and understand the SEO Tools and its
(3) Subscribe for newsletters with TOP SEO's
(4) Make use of SEO pod cast
(5) Don’t miss any conference, seminar or workshop and more

Pass on your comments so that I can increase the expert tips area that will help all SEO's

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SEO Training Manual, I like to create

Technology

1. Redirection methods and theory - 301, 302, and 200 response codes
2. Basic understanding of DNS and website hosting issues and jargon.
3. Enough javascript and PHP to tweak existing code and to understand how the script is supposed to work.
4. Header and meta information standards - metatags, http-equiv, title, etc5. How server side includes work and how to troubleshoot them. Robots control methods (meta, robots.txt)

Web Design

1. Basic knowledge of HTML , XHTML and CSS
2. Knowledge of W3C compliance testing, and when you can make intelligent exceptions.
3. Knowledge of 501 Usability standards, especially related to alt attributes
4. Common standards and expectations for interface design

Marketing

1. How to make a business plan
2. How to create interesting content that converts
3. How to fit keywords into content naturally and easily
4. How to measure ROI, conversions and other web metrics
5. How to implement, understand and react to website analytics reporting
6. Understand international and language issues in marketing and search

Information Retrieval Science

1. How a search engine spider operates, as well as it's limitations and abilities
2. How information is stored - compression, tokenization, indexing, etc
3. Advanced query building and special searches and commands
4. Read every Google patent, as well as search related patents by Yahoo, MS, IBM, etc
5. Understand concepts such as term vector theory, semantic co-location, etc
6. Understand and know the guidelines and issues search engines have. This is more art than science, since they are intentionally vague.
7. Understand the key elements that search engines look at while analyzing a page and why they look at them.

SEO

1. Know how to analyze a site for key factors - links, anchor text, content, etc.
2. Know how to tweak a site to effectively present itself as a good candidate for ranking on a specific term.
3. Know the basics of link building - neighborhoods, anchor text, etc
4. Know the basics of organizing links and content to be helpful to both people and search engines.
5. Know how to make the content in non-spider-able media like images, sounds, flash, AJAX and so forth available, or to be able to compensate for it.
6. Know how to tweak content and structure (headers, etc) to best present a site to a search engine and a visitor.
7. Be aware of all the major search engines, their demographics and idiosyncrasies. Also be aware of what they have to offer outside of search, and what the connections between the two are.

SEM

1. Know how to set up basic AdWords, Yahoo, and MSN search accounts
2. Know how to create and test ad copy and landing pages
3. Know how to analyze the reports and to optimize the results.
4. Know the basics of advertising purchases, including links, banners and other advertising channels
5. Know how to optimize for local search for the major engines

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Tips on SEO for Programmers

SEO is very much important for Programmers working in Web Development and Promotion Company.

This article will teach some technique and tactics for programmers.

Make Search Engine Friendly URLs by using Mod_write in php, this will look like a static page giving keywords as page names and SEO Shopping Carts should be made for eCommerce website.

Meta tag Optimization is important for SEO and it is good for programmers to know about it. This comes with some important Meta description, Keywords, robots and re-visit and a good Title.(Detail Meta tag part can be found from the below articles)

HTML Includes can be introduced for replacing JS file in asp pages for making navigation links search engine friendly. CSS Programming for drop downs list should be done to avoid java script.

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White Hat SEO vs Black Hat SEO

Black hat SEOis a bad practice of SEO, Google and other major search engines ban website using black hat tricks.This is trick to cheat search engine to get fast website popularity through search keywords like hiding keywords in CSS and Java Script, doorway pages, cloaking.Finally all the traffic and popularity you could have got from black hat SEO is a waste.

White hat SEO is a natural and straight forward method of promoting websites and it will not be banned and lists is search engines till the website maintains quality content and backlinks.

Black hat SEO is fast but temporary wins and white hat SEO slow but permanently wins.

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How to increase web site Google Page Rank 4 and Above

There are many different techniques to be followed to increasing page rank, for that you should know first "What is Page Rank"

Page rank is a numeric value that represents importance of a web page and all about inbound links and also quality content

If you place quality content in your web page and improve navigation structure with the help of more back links the page rank will automatically be 4 and above.The main backlinks can be from

DMOZ, Yahoo Directory.This will boost out your website traffic and increase website popularity.

Additional techniques used to increase page rank is Newsletters and resources like articles, E Books etc

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SEO Friendly Flash Web site

Flash have been a pain and challenge for search engine promoters.Web sites developed with Flash are difficult or impossible for crawlers to read.But now Fast, AlltheWeb.com and Lycos are reading and indexing flash sites.

Presently FAST is the first search engine to support the Flash format using the Macromedia SDK. By this, Flash sites visibility to the users through search engine is more.Fast search can crawler
both text and link form flash.Google also can extract and index links from Flash files.

Otherwise, flash can be a part of a website for presentations and other part can be ordinary html pages or else use a flash version and HTML version separately. Flash can be used by humans and HTML version for Search engines.

Now search engine technology is growing well in advance so that we can just relax to see search engine crawler entering any depth of a flash website.

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20 Top Tips For Great SEO Expert

Tips revised for SEO 2012 & Social Media 2012

(1) Add Title related to targeted keywords, place only important keywords, do not exceed more than 25 characters.

(2) Add Meta description related to Title tag. Repeat keywords used in title two times in meta description.Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into meta description. Do note exceed 255 characters.

Note: Meta description and web page content should be a good one, if not it be placed in supplement results in "Google"

(3) Add meta keywords related to targeted keywords,now only meta search engine focus in this meta keywords.

(4) Add robots tag to tell search engine spider like Googlebot and MSNbot to index page and follow.

(5) Add re-visit tag to tell search engine to visit our site in number of days like "7 days" etc.

(6) Add Keywords towards H1 tag.

(7) Add Bread crumbs to increase web site navigation structure.

(8) Add static Header and footer navigation links, Links should be text not as images.

(9) Config 404 for broken links in-order to avoid customers and clients moving away from our site.It can be done using IIS for asp server or .htaccess for PHP server.

(10) Analyze your targeted keywords using overture keyword selector tool or google suggest.

(11) Compare between two selected keywords using google fight tool.

(12) Focus strong keywords and weak keywords for the website, weak keywords will be supportive for strong keywords and for clients initial business.

(13) Add optimized content towards home page and inner page, give more importance to home or index page to make search engine index fast and efficient.

(14) Do one way and two way link exchange with worthy and quality sites to make your website more popular, its like tuning the site for web site popularity.

(15) Add links to directories more relevant to your web site, it will bring business through referrals and popularity.

(16) Add sitemap to web site.

(17) Create google site map to your web site and upload to your server and submit to google web master to tell search engine about the web pages in your site. This can be mostly useful for shopping or online product sale site.

(18) Add your web site to Dmoz and yahoo Dir, this will bring more hits to your web site. dmoz database shared by many search engines and directories including Great Google.

(19) Create feed xml, html xml and ror xml for xml search engines and directories.

(20) Monitor your hits and traffic by using free google analytics.

Is this post useful?, you may also like SEO related articles below,

Does Changing IP Effects Domain Search Engine Rankings?

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Secrets Behind Link Building

Why Business Keywords Matter

15 Best Seo Tips For Web Designers

These handfull SEO tips will help a web designer to build a web site search engine friendly, rest of the web promotion part will be taken cared by an SEO experts

(1) Optimize images to increase loading speed.

(2) Design a content based layout.

(3) Create static navigation links both header and footer.

(4) Add content to web pages inside p tag avoid br tag.

(5) Minimize table especially nested tables.

(6) Replace div for tables.

(7) Avoid Java script.

(8) Use H Tags like h1...h6 for placing Keywords example like service name and products.

(9) Create file name related to web page example web-design-uk.html and avoid keeping page name as web1.html, web2.html etc.

(10) Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> Web design.

(11) Add alt tags related to images.

(12) Avoid creating under construction or coming soon page.

(13) Avoid using frames.

(14) Validate web page for W3c to avoid html code error.

(15) Add sitemap for website.

Is this post useful?, you may also like SEO related articles below,

Does Changing ip Effects Domain Search Engine Rankings?

Domain Parking Practices In and Out

Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes

Secrets Behind Link Building

Why Business Keywords Matter

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