Local Search Engine Optimization for Local Business Owners

Local business owners should know the value for local search engines Optimization, also known as regional search engines optimization

Now a days search in local works better when we compare with the global for support service provider and product retailer, but the search volume will be less with less bounce rate but more target visits which you can convert with a complete user-friendly design with valuable information for the visitor

Another benefit of Local Search Engine Optimization sites can come up in mobile search too

So factors to be considered to rank better in Local Search Engine Optimization

(1) Local full address

(2) Regional Phone number should be very clear with area code etc

(3) Mapping service to display your location, recommended Google Maps

(4) Include driving directions to your location

(5) Your site should be listed in all your regional directories & Yellow, White pages

(6) All these should be presented well with a search engine friendly web design

Hope you got basic idea how to tap local business in search engines, All the best

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Competitor analysis a big pillar of SEO/SEM

The key points to be know when analyzing your competitor.

Analyse and understand your competitor’s plan of action, their focused keywords and their success rate for those business keywords.

You can find many free online competitive analysis tools and find out the competitor for your specific keyword like its search count, ratios and competitive results, better you can go for Google suggest for finding results

You can find some of the ideas on tools to be used for complete comparison of competitive analysis

(1) Page rank check and their rank distribution through the text navigation link (Note avoid java script for links)

(2) Find out anchor text of inbound links

(3) Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links

(4) Use Alexa to check traffic referrals from other sites

(5) Use keyword ranking tool to track positions of your competitor in search engine by SERP tools

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