How SEO's mistakes turns to black hat SEO?

Black hat SEO is not only about keywords hiding or getting links from link farms and link distribution software’s. This also involves the SEO methods that don’t follow Google's, Bing's or any top search engine guidelines.

Still many SEO's think keyword stuffing will work or they think they are doing the right way without checking the site keyword density and it can bring those organic results. This is again one form of black hat SEO. Here is the Google guideline on "Keyword stuffing".

Inlinks bring popularity to your websites and link juice gets your listing top. Natural links are good and you can get those links by attracting your readers with quality contents. But many do go for paid links and it results in violation of guidelines. Here the guidelines on "Paid links".

SEO is a process that should be taken care by following guidelines. If you don’t do so then you have high chance to get penalized. As well have your content unique and quality. Do not have copy content, modified / rephrased content or content scraper that can lead your site to get penalized.

What does the job of a SEO manager entail & the challenges involved?

Understanding the overall latest industry standards, advising client on latest SEO trends to improve the online presences, training the team with latest industry updates and managing the campaign handled by the SEO team, client communication and reporting on the work done.

We have much process and here are some important things,

1. Existing website structure analysis.
2. Competitor analysis, Keyword analysis and research.
3. Search engine marketing report.
4. Right Keywords identification according to targeted audience related to website.
5. More direct and keyword rich folder and file naming approach.
6. Adding optimized keywords to Meta tags & measuring keyword density on each page.
7. Adding breadcrumb trails to each page for internal links.
8. Adding robots to website, tell the search engines to index your site and which pages they should index.
9. Validating HTML http://validator.w3.org (optional)
10. Improving Web page presentation, using CSS (Cascading Style Sheets), JavaScript and reducing Table structure.
11. Improving the HTML structure of pages by using heading tags, alt tags, div tags, etc.,
12. Improving home page and improving content of existing web pages by adding optimized keywords.
13. Adding links to the identified Search engines, Business directories and websites.
14. Continuous link building to achieve SERP's & page rank.
15. Configuring analytics to website.
16. Monitoring inbound links and monitoring referrals by Search Engines.
17. Monitoring search results for optimized pages.
18. Ongoing SEO Campaign report with analytics observation and ROI

Challenges involved to ensure that the website has high hits

First of all you need to ensure that you have a web statistics. Google Analytics is doing a good job and the interesting thing is that it is a free service.

The main challenge is to get to know your online business competition and analyze the competitor’s sites for their targeted search keywords and get to know were all their website is listed for referrals. The core area you need to focus is the content that sells your business service and products and having relevant page title with unique meta tags mainly the description part that helps search engines to display a snippet in search result, images with alt attribute that represent the content and to get good amount of quality links to your site from directories (like dmoz, Botw), article, news, press release, blog and social sites.

SEO is a long term process and the site online performance can take no more than two or three months and we can see good difference from half year or one and as the SEO campaign goes with long term we can see greater results that can generate mass quality traffic even for a single keyword term.