Social Search Engine Optimization (SSEO)

Jag defines a term “Social Search Engine Optimization (SSEO)” and have been posting on his Facebook page for a while.

Last 2 years Social Media has been highly influencing internet information in a wide range and now we can see official announcement by Google & major search engines on search results influence by social shares, tweets, reviews & comments.

SEO game over, SSEO game started???

Previously along with a well structured Search Engine friendly site & good content, quality directories inlinks was one of the major factors to rank high and now content link social shares from theme related profiles (reputed) is another factor to rank high.

Hope many would have thought about the term “Social Search Engine Optimization (SSEO)” and talking about it. Let's see how the Search & Social industry takes up :)

Feel free to share your views too!

10 SEO "Do's" questionnaire tips to ask youself in 2011

Here are the Top 10 SEO "Do's" questionnaire that you should ask yourself in 2011.

• Do you often write fresh content for your websites & blogs?
• Do you have unique title & tags and as well as quality inlinks for all your web pages that has to be listed in organic search?
• Do you keep yourself up to date with Google & other top Search Engine changes?
• Do you track your competitor progress in organic listing?
• Do you really engage with your social sites account?
• Do you use Google & Bing webmaster tools to check your website health?
• Do your site lists in Google, Yahoo & Bing Local (Maps)?
• Do you check your web statistics were your site progress & drop in terms of keywords vs. content pages?
• Do you check from where your audience are coming & optimizing your site based on those locations?
• Do you check online sales conversions weekly & monthly?

If you need more clarification on above “Do’s" feel free to contact through www.facebook.com/JagSEO

Top SEO strategies & tips for Facebook Page Owners

Facebook Page is a key for your business promotion and for many after their business website; they invest much time, effort and money to their business or personal Facebook page. Facebook by its social space popularity pulls more traffic to their site, so make use of it to bring traffic to your Facebook business page. Here are the top SEO strategies & tips for Facebook page owners.

1. Have the most suitable name for your Facebook page and do not change it.

2. Choose the best URL for your Facebook Page and to rename to custom URL, you need to have 25 fans to your Facebook page.

3."Why is this page" about text box on right side should have the message for the visitors and have the most effective words to it for greater indexing.

4. Make use of the “Info” tab to include important links and texts with keywords on your page.

5. Make use of the option "Suggest your friends".

6. Make use of “Static FBML” boxes and tabs to have banners, content and links. Here is a link to “Static FBML”.

7. Post your website links and useful links that relates to your theme in your page’s stream.

8. Add photos, videos and discussion forum.

9. Add your Facebook Page links to your websites and social sites like LinkedIn, Twitter and so.

10. Engage your fans and make them to comment and like your content in page stream.

Hope you have got an idea on Facebook Page SEO strategies. Feel free to post if you have any SEO tips for Facebook Page organic promotion.

Jag's Featured Interview on Search Engine Optimization (SEO) By Chip Magazine

Glad to share my Featured Interview on Search Engine Optimization (SEO) by Chip Magazine with my blog readers.

• SEO Overview
• Why is a SEO manager needed?
• How different is it from the job of a webmaster?
• What does the job of a SEO professional entail?
• What are the challenges involved to achieve high hits?
• What are the technical qualification required?
• What is the job ladder and growth prospects like?
• What is your advice for the people considering a career in SEO?

(Click on the image to enlarge)



Feel free to post your feedback here http://www.facebook.com/jagseo

How SEO Link Love Value Differs?

As we all know links from sites are votes to search engines eyes but many do think all link love has same value. I saw few discussions on this and thought of having a note to make a clear thought on link love value discussions.

Link love differs from page block place to place. A link placement in content is different from links in blogroll, footer links area or link listings - say directories.

Content link love has the benefit of having related text around and it looks natural to search engines eyes. There are many article sites and blog authors who write content referring quality content pages that contain examples or O.P section. These refereed links has much value than the links submitted to directories or having links in the blogroll. So write fresh content and start getting natural links from authors and bloggers and move your page popularity much ahead.

Jag SEO

Top 18 Online Marketing (SEO & Analytics) Questions To Ask Yourself

Here are the day to day SEO and Analytics questions you should ask yourself!

(1) Do you know what type of links your SEO client sites require?

(2) Is your site Search Engine friendly? Did you do a test?

(3) You have Google Analytics and you find hard to understand?

(4) Google Webmaster tools are interesting. Do you find that easy enough?

(5) How many quality links you require to bring your site to top position?

(6) Are you seeing the actual Google page rank of your site in your tool bar?

(7) Do you have unique tags for all your pages?

(8) Is Alt attribute important for site promotion or it is only for browsers?

(9) What happens to your rank if you don't link domain to your logo?

(10) Do link juice get split if you have xyz.com and xyz.com/index.html?

(11) Do Google still like links from paid directories?

(12) Have your site SEO audit score reach 10/10?

(13) Are you sure about your site current keywords?

(14) Are your keywords getting enough related traffic?

(15) Do you get business from your site-optimized keywords?

(16) You get traffic but not business. Why?

(17) Will re-optimizing the existing keywords drops your current ranking?

(18) Do you site redesign drop your existing keyword position and rank?

* You can find answers from this blog site posts. Try the blog search that can be found in the header section!

SEO Formula = Search Behavior + Logic + Code Analysis Knowledge

As known SEO is all about optimizing a page for search engines to help cache information related to users queries. Think to a point that you are helping search engines to know about your pages. This will certainly help you to become a good SEO specialist.

Anybody who knows how search behaves for users queries will be successful to rank well. Knowing search behavior is key knowledge that helps to understand how keywords as well backlinks work for top listing. Search logic will help to improve the solid business conversion and it should come through experience handing various domains both international and local.

As always search engines like to crawl content pages easily and code analysis knowledge for a SEO person is very much essential and it will help to format the code by removing unwanted or arranging codes in a desired format, adding right search engine friendly tags that support easy web page crawl and as well help to reduce the pages size.

Hope the SEO formula made you to think and if you know something similar or have come across any other, feel free to post it through comment section.

SEO Lies and SEO Truths

SEO deals with research and analysis and one can call him as a SEO specialist only through good long-term experience in various theme based industries and business sites.

I read many lies around the web and I would like to share my point of view here to my blog readers

Lie one - Come to us with $ we will get you #1 position for your keyword by a day, a week or a month. And some proudly say that if an SEO company doesn't guarantee then they don’t know SEO. So funny, may be they have the access to the Google organic listing Database or they might be talking about Google Adwords (PPC)

As a SEO client you can challenge those companies whom guarantees. Find and provide them a high or medium competitive keyword or keywords. Find those related theme based keywords using free Google keyword tool. You can see the fact on such.

I don't say #1 is not possible at all; it has to come though long time period based on so many acts and figures and not by a day, a week or a month. Use your commonsense, Google search your top keyword and find how your competitor ranks and in total how many competitors and in how many years of efforts. These types of basic analyses will educate you to find what is possible within a timeframe.

As well check that the company does "While hat SEO" and they are not into keyword stuffing and to all bad practice that are against Google guidelines, known as black hat SEO.

Note: May be, weak keywords with no search count or a very low search count keywords can be achieved in a short time, see that it reflects your ROI or it is a waste of time and money.

Lie Two - SEO is all about number of links. We build 10,000 links over night. Pay us $ for the links and get referral traffic and organic listing.

There are companies who build links with software’s or host directories in their servers for link backs. Do ask them for quality links rather than quantity links. Ranging from a small site to big site, quality links on an average 20 to 50 a month will do with traffic and results you look for.

Lie Three - Pay us $, we rephrase your competitor content based on your top keywords and list top above your competitor listing.

It is not the fact, now Google and other search engines are so smart to find those and push the results back. May be for few days the content lists in top but no use looking at long term.

Write content on what you offer in your own style and write content on what you know about the business practice and resources. Do not duplicate the same resources in different forms. Write better information than your competitor. Make readers happy, and then obviously search engines will make you happy.

Lie Four - Some web design or development companies says we do not build links every month so like other SEO companies we do not charge for SEO maintenance. Links are not that important now. Only keywords are important and we do add keywords to your site and it is only one time SEO setup and one time charge.

Off-page optimization (Link building) is as important as on-page optimizations (Site and keywords optimization). Quality links with site keywords as anchor text is one of the major factor in SEO and non-SEO companies lack knowledge on these areas like site submission to right directories and sites.

Lie Five - Money back offer is a catching word that attracts so many SEO clients. They present in such a way that they return the money if they do not obtain the results. They mix the strong keywords, weak keywords and keywords that do not have user search count. In few months when SEO client don't get business through SEO they asks for results and they are shown with keywords that has no search count or weak keywords position that do not produce quality traffic.

SEO client, when you see Money back offer in SEO sites or emails, then provide them the keywords you like your site to get listed. See that the user count for those keywords are high and medium, then your $ will be valued.

Note: The blog post refers to some SEO companies and not all

Any other SEO lies you heard?

State those in below comment section.

Top 1 of the Bottomless SEO Tips

Study your competitor first and then proceed to on-pages and off page optimization. A business owner can come forward to study his online competitors for his services or products. At the end of the day he is the seller earner or looser.

If you do SEO yourself or contact a SEO professional, first thing you need is to know through what search keywords your product or services can be sold through Search Engines. If you hire a person, then work closely with the person to give an idea on what all service you offer and how much you can offer.

As a business owner you are the person who knows everything that can be offered and you will be knowing limitation if any. Suppose if you can only sell your service to limited customers or can sell only minimum number of products a day then you can go for weak search keywords were you have a user hit between hundreds. Weak keywords with right optimization can brig results easily.

Before starting SEO, think about you or your business strength and start your campaign. If you can offer service or products larger in size then it is well and good to start with a combination of weak and strong keywords that has few hundred and thousand users hits.

Will Google Buzz help SEO's?

As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out :)

Link exchange guys send their mails with information and criteria for reciprocal links. As Google buzz launched few days back, is based on a Gmail service that has a follow and unfollow system like twitter with a revolutionize in concept having an option to post comments to individual followers, showing liking to the buzz among the followers and emailing the buzz to desired people.

Through all these manner it will help link exchangers to post there reciprocal sites with information specific to their industry related followers and the work would be much more easier and sustained, compared to mass mail as of now ;)

Feel free to post your comments on how Google Buzz can be used.

Jag SEO write-ups in Google Knol Library

Jag would like to share his blog visitors about SEO write-ups in Google Knol. Jag started knolling on Mar 19, 2009 and started with a Knol " 30 SEO Tips for 30 Days" and the Knol got selected in Dummies content entry and as well the Knol was awarded as "Top Pick Knol" and "Top Viewed Knol". And to the Jag’s Knol contribution list his 2nd Knol was about " How to Improve Knol writing using SEO to Rank in First Page?” This Knol teaches about how efficiently SEO techniques and factors can be used for Knol content platform and hope the SEO Knol helped lot of authors that can be seen in the Knol comment section. And the 3rd one was written for students to learn the basic of SEO and the Knol topic is " Search Engine Optimization (SEO) 101: Students Guide - Basics". Browse though all the Knol’s written by him and share your experience.

For the knol contribution, Jag got " Top Pick Author Award" and currently ranking in 12th position. Hope to see more knols to the top list.

How to do Mobile SEO? - Tips and Best Practices

Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigation's and user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when you start with a mobile SEO,

(1) To start with you need to think that you are going to target mobile users and not
desktop users. Plan for it.
(2) As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and Jumptap.
(3) Get a dotMobi domain and build your mobile web site, for the best and effective SEO.
This has more value than 'yourdomain.com/mobile' or 'm.yourdomain.com'
(4) Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to load faster that serves users and as well for the bots to find it easy.
(5) Use compliant markup language and mobile-friendly style sheets (CSS). This means WML
(or WAP 1.0) / xHTML. Make sure you go for W3C's MobileOK guidelines
http://www.w3.org/TR/mobileOK-basic10-tests/
(6) Make sure that your mobile site code is crawl-able by using proper headers and
robots.text file.
(7) Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the mobile site based on the most preferred predictive search key
phrases.
(8) Study you mobile audience and competitors rather than desktop audience and
competitors. Optimize your mobile site content with those mobile search key phrases and categories that your mobile audience will be using.
(12) Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
(13) Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
(14) Build sitemap xml for you mobile site and submit to Google Webmaster tool under
mobile sitemap section.
(15) Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site and to build inlinks.

Aim to work on these tips and practices to proceed with good mobile SEO. Configure Google Analytics for you mobile site and see the difference in your business from your mobile audience.

Getting good SEO results are not as easy like before for SEO Beginners and Intermediates

In the recent times, knowledge of SEO industry has grown widely with the help of SEO seminar, conference, off line training, online training, e-books and many more. Due to this we see growing number of SEO's around the web and they take up projects and play with the industry based keywords through white hat, black hat or by both techniques. These as well increase total search results and this plays a good game with Google and other major search engine results.

First point is that many SEO's are coming out every year and they compete each other with their client competitor sites. This increases the level of total competition.

Second is that the frequent industry updates in organic promotion. SEO beginners and intermediates need to update their knowledge by reading top sites like Search Engine Watch, Search Engine Land, Google webmaster help and many. Subscribing to Google blog will as well support.

Earlier, old SEO's had very minimum options to learn and practice with the help of forums and very minimum number of experts articles and understanding the algorithms tactic was not so easy like now. And the only advantage was that there were minimum SEO's, so with basic knowledge many SEO's were able to survive in the industry.

But now the algorithm is more open and we can see many free advices from top SEO experts on most of the tactics that has been gained through years of experience like the free advice articles section you see here.

If you want to win the game in organic listing, it is not only defeating your client business competitor online, it also includes your SEO knowledge updates compared to the SEO's who promotes your client competitors sites that helps you to maintain the results.

So in order to get good SEO results and to be effective in the SEO competition, you need to be updated with the current SEO trends and examine what you learn through various forms. Drop your comments if you need more insight.

Does Google treat all links equally?

This is a question many think about when they deal with SEO. Does Google treat all links equally? . I will say a big NO.

There are different types of links, search engine algorithm evaluates and ranks. Here they go,

Internal links and External links - Both links are treated differently. If the External links are bad neighborhood sites then there are chances for your site to be dropped in search engine listing. Internal links spreads link juice according to the number of times the pages are interlinked.

Relevant links and irrelevant links - If your website link to irrelevant theme site then there are possibilities for your site to rank low.

Paid links or purchased links - Google and few search engines do not encourage Paid links that helps to pass link juice and this is considered as violation of Google's webmaster guidelines. As well all Paid links are not considered as violation. There are few solutions like adding no follow attribute to the link and by redirecting the link to a page that has been blocked by robots.txt.

Anchor text HTML Links - Within the site the HTML links with Anchor text has the most value and passes good amount of link juice.

Image Links - within the site Image links with most suitable and relevant ALT attribute gets the second level value and link juice.

JavaScript Links - As per the latest update Google started crawling these links but gets the third level value and link juice.

At this point, as far as links are concerned it plays vital role in both on-page and off-page optimization. So start planning before you go with the types of links.

You are NoWhere on the Search Engines Why?

You have wonderful products and services, you always hymn “Customer is our king” and you have showcased some of the best services that anyone in your industry can feel proud of! Then wondering why still is your website not visible in the top searches of search engines? There could be many reasons why still your website is being buried somewhere deep inside the search engine results.

Let us analyze one by one as to what the probable and top reasons could be:

• First and foremost thing to start with is to choose URLs that are keyword driven, so that users land exactly on your website when they type those keywords!
• The first best thing would be to check if your website has been listed in the search engines or not. This can be checked by typing out the website URL in the search engines and checking out if the result is showing your website as a result or not. It should ideally show a result of your own website, thereby proving that your site is actually listed.
• Getting search engine visibility takes time. It does not happen just like that. You need to spend more of your time and effort on it, just like it takes time to build up a new business and establish it. Though the results are not SO long to be seen, still it done need to have some time for itself too, to get established and familiar for the search engines. Give it more of time and consideration and hard work, and am sure it’ll pay off. So don’t be lazy start off right away
• Another essential thing to be noticed is to have more of written and relevant content in your website. Now this does not mean you just fill your website with keywords, just for the sake of getting listed in search engines. You must write articles in such a way that are meaningful, relevant to your website at the same time uses important keywords that your visitors might search for in search engines.
• Title tag title tag title tag!!! Get this phrase embedded in your brain! The area in the HTML pages that asks for page title is where you must include keyword or keyword phrases, in order to get attention of the search engines.
• Next thing would be to include ALT tags to the images in the website. This also helps in the images in your website to participate and contribute its share to search engine optimization.
• How popular is your website among the search engines? This is the next question that you must be asking yourself. Popularity of a website increases with more of quality inbound links. The more other websites would link to your website, the more your website’s popularity increases among the net, thereby the search engines. This is done by link building, wherein you submit your website links to other quality and related websites, in order to develop site popularity.
• Finally create a business blog and update your current key services, products or any value added information which can help your business as well as your visitor. This can boost your search engine visibility and traffic

Well as I already said, there are many other things that might be one of the reasons hindering your website from coming anywhere near the top search results. But these are few of the important reasons.

With these tips, don’t be no-where in search engines, you are Now-here, get noticed!! Keep going!!

Does Blogging help SEO?

A much talked about topic of discussion, with respect to blogging and SEO. So does blogging actually help SEO? Well I would definitely say a strong and bold YES!

Having been in this optimization industry for quite some time now, I have always found myself preaching people interested to make their blogs work for them and their organization, about many advantages that blogs are sure to bring, when seen from the SEO point of view.

I have put some of my ideas that I have always found as reasons how blogs can be useful for search engine optimization:

Refreshing and latest content:

Blogs usually contain content relating to the present state and also stuff that is fresh and good to be read, apart from the stale information that has been repeated by every other site. This kindles an interest in the readers to come back to your blog and keep them updated of whatever you write. This helps in getting more traffic to your site, thereby helping in optimizing your site.

Planned writing and proper content categorization:
When blogs are written on specific themes and categorized based on the topics, it makes it much easier for the search engines to spot your blog content easily, as they understand your blog much better when categorized properly.

Easy URL structure of blogs:
Usually blogs have simple URL structures. This helps the search engines to track the blogs easily, thereby conveying the message in your blogs to many other readers out there.

Deep linking:
Deep linking of anchor texts in service related blogs, to information about the product or shopping pages, that are located deep inside the site, also proves to be highly useful, especially for long keyword phrases.

Linking among blogs:

When the content in blogs relate to each other, blogs can be linked together. Also when media attachments like audio, video and the likes are attached to blogs, they attract the attention of readers, which also adds to blog marketing.

Interactive advantage in blogs:

Make use of the advantage of interaction among the writer and the readers, in Blogs, among the readers. This is possible using trackback features, comments section in the blogs and the likes. Also, readers who have liked a particular blog or post, might even mention about your posts in their blogs or any other social media communities, that assists in getting more visitors to your blog, further resulting in incoming links. This, in turn, helps in the search engines to spot your blog easily, thereby ranking it among the top pages.

Register in Twitter.com:

Twitter is one of the best social messaging site that is free to use. Register in Twitter by adding your profile to it. Don’t forget to give this link when you give any good and valuable suggestions in other top blogs, along with following profiles of people who relate to your kind of writing. This way many will follow your profile as well. Now once this is done, as and when you write blogs you can post the link of it in your twitter page. Automatically your (my) profile followers would get the link and they would go through the content as well and also get benefit of tweets. This results in many inbound links and clicks, thereby increasing my SEO ranking as well.

RSS traffic:

Subscription to your RSS feeds would get in a good source of traffic into your blog site. And once the traffic is in, automatically the search engine rankings also increase.

Additional benefits of blogging:

The Directories advantage! Now that your blog has RSS feeds, it is possible that your blog would be clearly seen in the RSS and blog directories and search engines.

Hope above Tips and Ideas will help you understand how much Blog helps SEO :) Try out and let me know your feedback, cheers!

Best 5 Joomla SEO Tips with Joomla SEO extensions

Joomla one of the best open source for content management system and here are some tips and Joomla SEO extensions which can help you to rank your Joomla website better and change them to more search engine friendly website

(1) Create Custom META and title tag - You can improve the SEO settings with this free SEO extension for Joomla 1.5.The SEO extension allows you to gain fully control over the META and title settings in the http header settings in Joomla 1.5 generated pages

(2) Google Sitemap - This extension used to integrate Google XML sitemap for more advanced Google indexing

(3) Simple SEO Plugin - This extension helps to receive instant feedback on what search engines really think your content is about.

(4) Search Engine Friendly (SEF) URLs - This extension enables Search Engine Friendly (SEF) URLs for categories & businesses names.

(5) SearchCloud and Lists - This module generates a Cloud or a List of popular search strings.Also we can set the number of items that will randomly appear at each page refresh.

Best 12 Wordpress SEO Tips and Advice

One of the best opensource I like is Wordpress and it can be used both as Blog and as well for CMS

Wordpress by default has some search engine friendly setup but we need to edit some part of the code and add plugins to make it more search engine friendly and the plugins will help us to do the work easier and better. Below are the tips to create search engine friendly Wordpress blog

(1) Initially you can add search engine friendly theme with less image and your choice of image can go for logo, banner and bullets. Try to reduce code size and bytes.
(2) Install "All in SEO" Plugin". Activate and edit in options according to your visitors focus
(3) Most importantly do add alt attribute for logos and banner, i see most of the blogs miss to implement this technique or alt attribute are not unique. To solve this you can try "Custom Header" plugin and enter HTML codes for each posts and pages
(4) Permalink a very important part that helps to create search engine friendly URLS. In wordpress admin you can find "Permalinks" under option. In this you can notice "Custom structure", you may try adding this tag /%postname%/
(5) Create and configure .htaccess file and place the below code

RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]

Save and upload in root and confirm that .htaccess file is been enabled in your server and your done
(6) If your theme doesn't have archive section, don't miss to add because new visitors to you blog may also like to read your old posts, so try adding the code to your theme
(7) Again "Popular tags" one of the very important part for blog and seo which helps to show visitors and search engine to the importance of blog posts and subjects. The follwoing code will show tags popularity by size
(8) Install "Recent post" plugin and activate. This plugin helps to retrieve list of the most recent posts for your visitors
(9) Add "Google Sitemaps" to the plugin folder and activate . Set write access to the root server and then go to options >> Google sitemap and then click "Build sitemap manually" link and this creates site map and as you add new post xml file gets updated automatically with new posts URL.
(10) Add this sitemap.xml file to Google and Yahoo Webmaster tool so that spider will crawl the URL on regular basis
(11) Configure and add Google Custom Search and Google Analytics
(12) Register to Feedburner and add your post RSS feed to Feedburner and create an option in the blog for your readers to subscribe your posts, by this as and when you post, your reader will be sent mail or noticed through browser about your new posts

Hope above Wordpress SEO Tips and Advice will help you to create search engine friendly Wordpress blog

Top 10 Drupal SEO Tips and Advice

As we all know Drupal plays a big role in open source development and it is very important that Drupal site development should be search engine friendly. To make this we need to focus lots in on-page optimization for search engine readiness and the below list of tips will help you to develop search engine friendly site and spiders can crawl the site very easily without any limits

(1) Rewrite CSS and reduce code size
(2) Design layout using XHTMl and make it lighter better for SEO
(3) Creating Clean URL's, optional using .htaccess
(4) Enable Path module
(5) Configure Meta tag Module
(6) Remove content duplication by URL's with the help of robots.txt File
(7) Enable XML sitemap
(8) Add Custom breadcrumb Module
(9) Enable related links
(10) Global redirects

Once the Drupal Search engine friendly setup is done following above tips you can start with keyword optimization and link promotion

Hope you found post to be useful, you might also find below posts valuable

(1) Does Changing ip Effects Domain Search Engine Rankings?
(2) Domain Parking Practices In and Out
(3) Why Business Keywords Matter

Writing Good Title Tag for SEO

One the most important tag in on-page optimization is the title tag, its an HTML tag that can been seen in view source of a web page. Good title tag can bring in more traffic through keyword search listings and users clicks. Title tag is very much important in SEO because it speaks all about the web page to the search engine spiders and users and title tag should be unique through out the web page

Title tag in Search engine listings:




Title tag in browser:




Title tag in Source:



Title tag has lots of importance in search engine algorithms and below points can be followed for effective titles

(1) Good title tag should be added with well-researched and optimized keywords
(2) Title should describe page content
(3) Title tag can have 3 to 4 keyword phrases
(4) All page should have unique title, else the page will look duplicate in search engine eyes
(5) Titles should be written for searchers and your visitors
(6) Don't add HTML or java scripts to Titles
(7) No Keyword stuffing in Titles

Below are some examples

X Y Z Company - SEO Company UK - Average practice

X Y Z Company SEO Company UK - Average practice

X Y Z Company: SEO Company UK - Average practice

SEO Company UK - X Y Z Company - Better practice

SEO Company UK, SEO Company, SEO UK, SEO Company in UK - X Y Z Company - Bad practice (Keyword stuffing)

SEO Company UK, SEO Consultant, Search Engine Optimisation UK - X Y Z Company, UK - Good practice

This is all about title tag, have title catchy, short and keyword based.