Skip to main content

12 Useful Online Marketing Resources for Small Business Owners - A self check

In this post small business owners can find list of Webmaster resources and tools that can help to track and improve existing SEO work performed in Business website or Blog

But don’t forget to leave SEO work to experts :) and suggest your thoughts on your type of business and customers using below Webmaster resources and tools

(1) Google Webmaster Tools to improve traffic
(2) Analyze your visitors, search engine visibility and keyword search through Google Analytics
(3) Find pages that link to your site and competitor site using Site Explorer
(4) Track search engine result placement for your keyword and URL
(5) Check your web page in different screen resolutions
(6) Type out your domain or keywords in search box to find relationship between linking sites and topics, a Visual Meta search engine
7) Check you site load time and fix if it is too slow. This will help search engine spiders to crawl easily
(8) Find out how search engine spiders look at your site
(9) Find how your website is targeted in local search engines
(10) Find insight of your website keyword search terms and location; target your business accordingly
(11) Get quick traffic and cost estimates on your keywords for sponsored listings
(12) Measure your ROI from SEO, PPC and conversion rate optimization

The above Online marketing resources and tools are easy to use by Small Business Owners and using this you can support web site promotion work performed by an individual or SEO company.

Popular posts from this blog

5 SEO Tips to follow in 2022

You would have already knew these SEO tips but you would have ignored or missed out. If you know or not, do consider following and look very close to these, #1 Disavow file Check your site backlinks using your fav SEO tool and find out backlinks which you think is bad and add to the disavow file .    Reference https://www.google.com/webmasters/tools/disavow-links-main #2 Page Speed Improve your page speed for better user experience. This is one of the important ranking signal. Do an analysis & optimize your website with Page speed tool.     Reference https://pagespeed.web.dev/ #3 User Interaction Make sure you provide a good user experience by not completing your web page design. Make it simple and drive the user through an interaction in the form of simple CTA button to get the data. #4 Page layout Shift Every web page should have visual stability. Image or video with unknown dimensions or fonts that loads large then falls back to small or any wired widget ...

What Google Hates?

As we know Google is trying to bring best search results with wide range of algorithms and the most popular panda update does a lot to meet user’s experience. In some cases, even now we see n number of scrapper sites and search manipulation sites in web search. Google is still fighting to get all these sites dumped. What Google hates? 1. Serving different results for search engines and users. 2. Content copied from different sites. 3. Buying paid links to manipulate site ranking. 4. Keyword stuffing in content and HTML tags. 5. Hiding keywords using style sheet. 6. Too many JavaScript pop-ups in a page. 7. Slow loading sites. 8. Low server response sites. 9. Duplicate URLs and sites that don’t use canonical URL tags. 10. Dynamic sites that doesn’t use parameter handling. 11. Pages that have high bounce rate. 12. Tags that doesn’t meet body content. 13. Low average time spent on each page. 14. Non-search engine friendly URLs 15. Images that are not optimized which res...

Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links

You need to make sure about the links to be disavowed. The main factor is about low-quality & spammy links those points to the site. The process need to be carried out only if you think the links that are to be mentioned are causing issues to your site's online presence. # This Disavow Report was created on Date, year (Today) for domain.com # This report includes links of 2 prior reports submitted on Month Date, Month Date # This report also contains new data added today, Month Date # We have request webmaster to remove our links from their domain. The links from the following domain were cleaned up domain:1xyz.com domain:2xyz.com domain:3xyz.com http://spam.abc.com/article/comments.html # The webmaster did not respond. The links from the following domain were not cleaned up domain:1abc.com domain:2abc.com domain:3abc.com # The below blogspot has differnt ccTLDs. We assume Google will apply disavow to all ccTLDs. domain:xyz.blogspot.com Customize the disa...