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Showing posts from 2011

Part 2 SEO QA - SEO Newbie's Questions Answered

In continuation with the previous post , here are some more common questions I see in my Google Analytics log. The post help to get direct answers for the question. (1) How many words can I use in H1 tags? H1 tags are for page headings. There are no fixed numbers. Have H1 tag meaning full for page body content that helps users and search engines to understand better. Normally 4 to 5 words are seen around as maximum and they were meaningful. (2) Can I use the same article content in different articles site? No you should not. Have one article per site. Do not duplicate. Make sure that the articles site is not a scrapper site. (3) Does Google prioritize search results? Yes Google lists search results based on website popularity and the factors includes links to your site, search engine friendly structure, quality content and many other factors. Follow Google guidelines to increase your online presence. (4) How to get listed higher in Google? Your site should meet Google ...

How to setup Google Feedburner for Blogger and Wordpress

Integrating Google Feedburner with blog feeds. Easy way to setup Google Feedburner to your Blogs and Websites. Make your blog posts popular. Help your readers to subscribe your blog posts updates easily through Feedburner's headline animator . Try now. Don't miss it! The blog post has a write-up to setup your blog feeds to the place you desire. Step 1: Sign-up Login to Google feedburner using your Gmail account. Figure 1.0 Step 2: Getting your blog Feeds Get your blog feeds from the following URL Blogger - www.yourdomain.com/atom.xml Wordpress - www.yourdomain.com/?feed=rss Step 3: Adding Blog Activity Feed Assume you have selected one of your blog feed. In the Feedburner dashboard you will have an option to paste the blog feed link in an text box as below (Refer Figure 3.1). Figure 3.1 If you have a podcast in your blog then click on check box “I am a podcaster” and click next button. If you don't have a podcast in your blog then leave...

Keywords 101 - Types of Keywords and Search Operators

This blog post is about Keywords 101 and it includes information on how keywords works with search, types of keywords and effective easy to search keywords using Google operator. Keywords are of many types that vary to the individual human behavior. Keywords are not created they are formed. What are Keywords? Keywords are words that are used to search information in Search Engines that refers to a specific topic. Keywords can vary like Singular Keywords, Plural keywords, Strong & Weak keywords, Global & Local keywords, Misspelled keywords, Seasonal keywords and Long tail keywords. How Keywords work? When you search for information using a Keyword[1], the Search Engine looks for all the indexed pages in the database contacting the specific word or words (Called as keywords). If you try for a Keyword 'SEO and SMO' then the search engine will look for the pages that contain the words 'SEO and SMO'. Despite you will see topics that relates to only SEO and...

What Google Hates?

As we know Google is trying to bring best search results with wide range of algorithms and the most popular panda update does a lot to meet user’s experience. In some cases, even now we see n number of scrapper sites and search manipulation sites in web search. Google is still fighting to get all these sites dumped. What Google hates? 1. Serving different results for search engines and users. 2. Content copied from different sites. 3. Buying paid links to manipulate site ranking. 4. Keyword stuffing in content and HTML tags. 5. Hiding keywords using style sheet. 6. Too many JavaScript pop-ups in a page. 7. Slow loading sites. 8. Low server response sites. 9. Duplicate URLs and sites that don’t use canonical URL tags. 10. Dynamic sites that doesn’t use parameter handling. 11. Pages that have high bounce rate. 12. Tags that doesn’t meet body content. 13. Low average time spent on each page. 14. Non-search engine friendly URLs 15. Images that are not optimized which res...

How to Improve Content writing using SEO to Rank in First Page?

A Guide to write quality Content to reach your Readers by having SEO standards and factors in mind. This blog post is about improving your content writing to rank in first page of Google, Yahoo and Bing by following set of SEO standards and factors. This post can help you reach your content to all your readers who search for similar information. Always write content for Readers first, not for bot's alone. Have the keywords in your content as reader friendly then search engine friendly. Read this post so that you "Don't give a chance for your readers to miss your Content". This post helps you to know how to improve content writing by formatting the content with HTML & SEO standards that can be easily understood by search engine bots about the importance of the content subject along with researched keywords. If you do not format properly, even quality content will not reach your readers. Make Google[1], Yahoo[2] and Bing[3] search engines, easily crawl able. Ha...

Beginning Search Engine Optimization (SEO) 101 Guide: Students & Beginners - Basics

Students & Beginners Guide on Basic Search Engine Optimization 101. This Blog post on Search Engine Optimization( SEO ) 101 for students & beginners teaches the basics about Search Engines and web page optimization. Search Engine Optimization in short is called SEO and is also known by different terms like web promotion, organic promotion and free search listing. "Search Engine Optimization (SEO) 101: Students Guide - Basics" helps to learn What Search Engine is, What SEO is, Why we do SEO, How SEO works, Finding the website page index, Adding a website page to Google, Yahoo and Bing in a simple way. Favorite or Bookmark this post as the author will be adding more information on Basic SEO and you may use this post as a reference guide whenever you like to implement SEO. What is a Search Engine? Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search text box and by clicking search button submit. A large a...

5 Minutes Google Panda SEO Checklist

Google panda update has made tremendous change in search engine results. The main goal of Google panda update is to get rid of content farm and scrapper sites. Google is still fighting on the panda factors. Go through the checklist and fix the factors and become a panda free site. Factor 1. Do you have a low search performance page? Status - Yes / No Remark - You need to work on the quality of the page or you may delete the page. One non-quality page should not disturb other n number of quality pages. Factor 2. Does your site loads slow? Status - Yes / No Remark - The site load time should not be high. You need to optimize your images and code to reflect site load speed. Factor 3 . Do you have well researched keywords that related your web page content? Status - Yes / No Remark - Without enough quality content, do not optimize your page titles for search keywords. The site page will be repeatedly listed for the user’s keywords only when the page is useful for the s...

5 Google web marketing tools that is not common

Google provides many free tools to help SEO’s and webmasters to market website online and as well to measure the ongoing traffic. Here is a list of tools that are not common and making use of these tools will improve your online presence and as well help to measure your online traffic. (1) URL tagging tool - This Google Analytics URL builder tool will help you to fill in the form information like Campaign Source, Campaign Medium, Campaign Term, Campaign Content and Campaign Name and click the Generate URL button for the tagging URL. The tagging URL will look like http://www.jagseo.com/?utm_source=blog&utm_medium=post&utm_campaign=example Tool URL - http://www.google.com/support/analytics/bin/answer.py?answer=55578 (2) Rich Snippet tool - This Rich Snippets Testing Tool will help to check your structured data markup and it shows how Google display your URL in search results. The Rich Snippets will look like below, Tool URL - http://www.google.com/web...

Social media tips for 2012 - Best Practices & Hints

The power of Social Media is reaching heights. Social media along with SEO can make difference in your online business traffic. Here are the Social Media tips that can work for the year 2012 to reach your audience. (1) Research using social media monitoring tools to find what your customers speak about you. (2) Write interesting facts that makes your content read. (3) Spend on social media marketing only after you research on your customers. (4) Share industry expert’s write-ups with your network. (5) Post information’s on social media. (6) Know people who go with your theme and follow on Twitter . (7) Have provisions for people to contact you for feedback. (8) Engage your Facebook fans . (9) Have your profile information updated. (10) Select a good username for social media accounts (Mine is jagadeeshmp). (11) Expand your social media network by sharing quality content. (12) Create a Google profile and sign up in Google plus. Add circles and interact with interesting links. (13) Do ...

37 SEO tips and hints for 2012 released!

SEO tips changes and also gets updated day by day. Here is a list of SEO tips that can work for 2012. (1) Create a mobile site and build it search engine friendly OR make your existing site mobile friendly.. (2) Include G+ in all your webpages. (3) Have complete profile information on Google plus / Google profiles and link it from your webpage. (4) Get G+ for your webpage from reputed persons. (5) Get natural links from readers by writing quality content. (6) Add Facebook like and share buttons to your webpage and promote through social networks. (7) Include rich snippet to your web pages and indicate through rich snippet form for validation. (8) Write quality content for users and not for search engines. (9) Do not get links from paid directories without "nofollow" links. Go for paid directories only for traffic and not for ranking. (10) Include your business information in Google places. This is the best place for getting local search traffic. (11)...

Why natural backlinks are more important than artificial backlinks?

To be simple website's Search engine ranking works based on quality content and backlinks . The ultimate point we need to think about is to write fresh and informative content for users and not to write rephrasing content for Google and other major search engines. Your readers will love to give a link to your web page content only when it is found unique. This natural backlink has more weight age than your artificial backlinks such as directories submission , web page posting and so. Content that attracts readers are given more importance by Google and other search engines. Readers who link to your webpage would be high and with right anchor text your web page will be boosted link anything. Artificial backlinks needs more time and effort and to find the right sites for submission is not so easy. As per Google guidelines, paid links submission without “nofollow” attribute will be a big cause for penalty . Even if you pay for links with “nofollow” attribute, the link juice flow does...

10 Tools to find copy image and content - Ways to fix copy content issue

Now copying web page content has become more common and there has been hard time for Google and other major search engine to find the original content. On many circumstances copy content lists top and original content lists at bottom. To find the copied sites, you can do an advance search on your original text using the double quotes operator ("your text") in Google search box or you can use the below tools, (1) Find duplicate content and check if your content is original www.copyscape.com (2) Find your copyright image that are used in other sites http://www.tineye.com/ (3) Plagiarism checking system www.plagiarismdetect.com (4) Check articles with text and URL http://www.articlechecker.com/ (5) Duplicate content checker with 2 URL's http://www.webconfs.com/similar-page-checker.php (6) Find duplicate content with copy & paste original text http://www.dustball.com /cs/plagiarism.checker/ (7) Track copy content by pasting or typing your original text http://www...

12 SEO Starters Questions Answered

Here are the lists of common questions I see in my Google Analytics. Below is the straight answer to the questions that would help the SEO starters. (1) How to get pages indexed on Google, Yahoo & Bing? Add your site to the below URL's Google - www.google.com/addurl Yahoo - http://siteexplorer.search.yahoo.com Bing - https://ssl.bing.com/webmaster/SubmitSitePage.aspx In addition configure your site to Google & Bing Webmaster tools Google Webmaster tools - www.google.com/webmasters Bing webmaster tools - www.bing.com/toolbox/webmaster/ (2) How to list your website with Google in one day? Add your site to Google ( www.google.com/addurl ) and also configure your site to Google Webmaster tools ( www.google.com/webmasters ). Use www.yourdomain.com to check whether your site is included in Google. And if you are expecting to list you site for the site keywords then it would take time. Google lists the site based on the website popularity a...

Bounce rate vs. Browse rate - Google panda metrics

As we know Google panda update strikes and still striking the best SEO practices. Even if your site follows all search engine friendly structure guidelines the main goal should also include user’s experience. For this the key metrics are bounce rate and browse rate. Your Bounce rate should not be 100% and your Browse rate should be 100%. What is bounce rate? In Google Analytics, bounce rate in percentage shows the visitors activity on who left the page in one single visit. The possibilities are, 1. The entrance page is not relevant 2. The content is not clear 3. The design looks very bad 4. If there are no proper navigation links 5. If no relevant links to the subject 6. If the page loads too slow What is browse rate? Browse rate refers to the visits page depth and time spent on each page. If your site looks good and the content is informative then your page should be one of the favorites for the visitor. By now you would have got an idea on Boun...

Why do Google list lower Page Rank site higher at SERP's in comparison to high Page Rank site?

Google lists sites based on the search algorithm. Some of the main factors are site authority, site search engine friendly structure , related unique tiles & tags, quality content and backlinks . If you search for your keywords and compare with your online competitors , your listing would be different based on many factors. Here many do think "how competitors site ranks well even if their Google Page Rank is low than my website". You need to understand two points, first point is that the Page Rank you see through Google tool bar or any 3rd party online tool is of old data. These are tracked for Google’s internal references and they are no more related to SERP’s. And point 2, site SERP’s varies based on content and quality backlinks with right anchor text related to the site subject and also sometimes there would be difference based on keyword page you focus. Keywords in home page ranks well then keywords in inner page. So compare all these SEO factors with your ...

10 Technical SEO tips to improve site SERPs and traffic

SEO is not just about keywords in page content and link building ; SEO has to be implemented in technical side too. If you are thinking of improving your SERPs and traffic, you need to follow the below mentioned SEO technical tips. (1) Make sure you 301 redirect http://yoursite.com to http://www.yoursite.com (or either). (2) Sort your site duplicate content issue by 301 redirection from http://www.yoursite.com/index.php to http://www.yoursite.com (goes with all page extensions like /.asp, /.htm, /.aspx and so). (3) Have your site page URL search engine friendly . A page URL should not look like www.yoursite.com/innerpage?id=203. Have it with the desired page name, something like www.yoursite.com/203/your-name. (4) If your site has N number of page and also if you post couple of content every day then it is recommended to have dynamic web sitemap & XML sitemap. (5) Improve your site speed by resolving errors and optimizing image size. (6) Have unique title for all dy...

Create SEO reports by integrating Google Webmaster tools & Google Analytics

We all know that Google Webmaster Tools provides query information, impressions, clicks, click through rate, and search phrases average position. And Google Analytics data is all about happenings after a visitor chooses to visit your site. All these days we need to extract the data individually and need to create a report. Now we have a way to integrate these two great tools. If you are interested, you may sign up and integrate. Once you integrate Google Analytics & Google Webmaster tools, in Google Analytics you will see a navigation link "Search Engine Optimization" under "Traffic Sources". Explore SEO reports. Enjoy!

What are the various ways to get backlinks?

SEO doesn't limit with on-page optimization. Backlinks ( off-page optimization ) plays major role in search engine ranking. Backlinks can be created through various ways. Below is a list that can get you ideas on areas were backlinks can be created. Directories, Yellow pages & classifieds Article writing Press release Blogging Gust blogging Gadget / Widget Social sites Whitepapers Commenting & reviews Forums Community & groups

How to rank website inner pages in Search Engines?

Inner page optimization is as important as home page optimization. Here are the points that can help you for to rank site inner pages in search engines, Inner pages rank better if you have unique quality content with keywords around. Do not stuff keywords in content. Make sure you write for users and then for search engines. This works best for conversion. Have unique meaningful page title, Meta tags & body titles with H tags. Improve your internal linking strategy by having breadcrumb, anchor text & sitemap. Also get quality backlinks through natural links, directory links & social sites links.

How to mention multiple XML sitemap in robots.txt?

A robots.txt file for a website helps to inform search engine bots whether to allow or disallow a file or a directory for search index Typical robots.txt file will look like, User-agent: * Disallow: /includes/ Disallow: /scripts/ User-agent: * - Means this section applies to all robots Disallow: - Means that the robot should not visit any pages in the mentioned folder. If you have a single or multiple XML sitemap then do not miss the opportunity to add to the robots.txt file. Below is an example of how multiple xml sitemap can be added to robots.txt User-agent: * Sitemap: http://www.yoursite.com/sitemap1.xml Sitemap: http://www.yoursite.com/sitemap2.xml Sitemap: http://www.yoursite.com/sitemap3.xml Disallow: /includes/ Disallow: /scripts/ Related Post: Everything about Meta Robots and robots.txt

How SEO's mistakes turns to black hat SEO?

Black hat SEO is not only about keywords hiding or getting links from link farms and link distribution software’s. This also involves the SEO methods that don’t follow Google's, Bing's or any top search engine guidelines. Still many SEO's think keyword stuffing will work or they think they are doing the right way without checking the site keyword density and it can bring those organic results. This is again one form of black hat SEO. Here is the Google guideline on " Keyword stuffing ". Inlinks bring popularity to your websites and link juice gets your listing top. Natural links are good and you can get those links by attracting your readers with quality contents. But many do go for paid links and it results in violation of guidelines. Here the guidelines on " Paid links ". SEO is a process that should be taken care by following guidelines. If you don’t do so then you have high chance to get penalized. As well have your content unique and quality....

What does the job of a SEO manager entail & the challenges involved?

Understanding the overall latest industry standards, advising client on latest SEO trends to improve the online presences, training the team with latest industry updates and managing the campaign handled by the SEO team, client communication and reporting on the work done. We have much process and here are some important things, 1. Existing website structure analysis. 2. Competitor analysis, Keyword analysis and research. 3. Search engine marketing report. 4. Right Keywords identification according to targeted audience related to website. 5. More direct and keyword rich folder and file naming approach. 6. Adding optimized keywords to Meta tags & measuring keyword density on each page. 7. Adding breadcrumb trails to each page for internal links. 8. Adding robots to website, tell the search engines to index your site and which pages they should index. 9. Validating HTML http://validator.w3.org (optional) 10. Improving Web page presentation, using CSS (Cascading Style S...